RCA Blog

Discover practical guides to ecommerce, marketing, conversion rate optimisation, and UX design. We’ll also share growth stories, our clients have had with proven success – a great resource for inspiration and tips to help your grow your business.

Top Features from Shopify's Winter Editions ‘25: What They Mean for Merchants

Top Features from Shopify's Winter Editions ‘25: What They Mean for Merchants

Christmas has come early as Shopify is back with another round of Editions. The latest Shopify Editions Winter ‘25 release brings over 150 updates to

Partner Spotlight: Dataships - Growth Through Compliance

Partner Spotlight: Dataships - Growth Through Compliance

In today’s digital landscape, data privacy compliance and marketing growth often seem to be at odds. But why is this tension growing? Consumers are mo

Partner Spotlight: Shaded The Studio - Driving Growth for DTC Brands

Partner Spotlight: Shaded The Studio - Driving Growth for DTC Brands

Struggling to create content that consistently drives revenue and growth for your DTC brand?  Meet Shaded The Studio, the agency helping brands break

Partner Spotlight on Cooee: How Their AI Turns Visitors into Buyers

Partner Spotlight on Cooee: How Their AI Turns Visitors into Buyers

As a Shopify design and development agency, we’re proud to spotlight our innovative tech partners who help our clients achieve remarkable growth. This

Shopify Summer Editions 2024: Latest Innovations

Shopify Summer Editions 2024: Latest Innovations

For the past 20 years, Shopify has dedicated itself to becoming the best platform for running a business, continually striving to make commerce better

Introducing Our Partner Spotlight Series: Featuring Penny Black & More

Introducing Our Partner Spotlight Series: Featuring Penny Black & More

At Rainy City Agency, we believe in the power of collaboration and the incredible results it can achieve. That’s why we’re excited to introduce our Pa

BFCM Shopify Store Guide for Increasing Sales, AOV & Checklists to prepare for the holidays

BFCM Shopify Store Guide for Increasing Sales, AOV & Checklists to prepare for the holidays

The holiday season is just around the corner, and you know what that means, right? It's time to dust off your festive spirit, hang up those twinkling

5 Things to Consider Before Moving from Magento to Shopify

5 Things to Consider Before Moving from Magento to Shopify

Thinking about moving from Magento to Shopify? You’re not the only one. In recent years, many e-commerce businesses have been replatforming their onl

Shopify Uncorked: A Short Guide to Selling Wine Online

Shopify Uncorked: A Short Guide to Selling Wine Online

The wine industry’s digital presence has grown significantly in recent years.  Since the pandemic, a dramatic rise in online wine sales has led to an