As a Shopify design and development agency, we’re proud to spotlight our innovative tech partners who help our clients achieve remarkable growth. This month, we’re featuring Cooee, an AI-driven platform dedicated to transforming customer journeys into personalised experiences that drive conversions. 

We’ll take a closer look at how Cooee’s real-time intent AI is helping brands like yours engage with customers on a deeper, more personalised level, turning casual visitors into loyal buyers.

What is Cooee?

At the heart of Cooee’s offering is their mission to understand the unique needs and preferences of each website visitor in real-time. 97% of visitors are not yet ready to buy, yet most ecommerce tools assume otherwise, leading to missed opportunities and no improvement in conversion rates. Cooee’s advanced intent recognition technology changes this paradigm. 

“Intent is what stands between clicks leading to conversions,” explains Shwetank. “By understanding the visitor’s real-time intent, we can create personalised promotions and engagement that resonate, guiding casual browsers into becoming loyal buyers.” 

Cooee segments customer intent into three categories—low, medium and high—and deploys personalised tactics accordingly.

• Low intent: These visitors are early in the buying journey and may not know your brand well yet. By showcasing your brand ethos and using social proof, Cooee helps build trust. 

• Medium intent: These are repeat visitors who are familiar with your brand. Cooee enhances their experience by showcasing popular products and dynamic discounting, increasing the likelihood of a purchase. 

• High intent: These visitors are almost ready to buy. With personalised discounts, free shipping offers, and price drops, Cooee provides the final nudge to convert these browsers into buyers.

This real-time analysis allows ecommerce brands to create campaigns that resonate with each visitor’s unique intent, leading to impressive conversion results. 

What sets Cooee apart?

What sets Cooee apart is their laser sharp focus on real-time intent analysis, without relying on third-party data. Rather than making broad assumptions about all visitors, Cooee examines over 200 micro-behaviours to categorise each customer and deliver hyper-personalised engagement. 

The results speak for themselves. Cooee’s clients have seen:

• 3x increase in conversion rates
• 60x more add-to-carts
• 10x boost in average order value
• 95% reduction in operational time 
• Lower customer acquisition costs and higher returns on ad spend

Success Story: How Cooee Helped UK Prebiotic Brand

One Cooee client, a leading UK prebiotic brand, was struggling to turn casual browsers into paying customers despite having a quality product and a steady stream of website traffic. By integrating Cooee’s intent-based analysis and personalisation tactics, the brand experienced a remarkable turnaround.

Over a three-month period, the prebiotic brand saw a £7,000 increase in revenue directly attributed to Cooee’s impact. There was also a significant 67% uptick in add-to-cart actions from low-intent visitors, as well as enhanced trust and engagement on the website, as evidenced by longer browsing times and more page views per session.

Tackling Ecommerce’s Biggest Challenges

When asked about the biggest challenge facing the ecommerce industry today, Cooee emphasised the need for brands to move away from a one-size-fits-all approach. “Brands often make the mistake of treating all visitors the same when they land on their website, resulting in low conversion rates.” By leveraging real-time intent analysis, ecommerce brands can finally move beyond this outdated approach and deliver the tailored experiences that modern consumers demand.

Our Partnership with Cooee

Rainy City is proud to partner with Cooee to deliver data-driven solutions to our ecommerce clients. When asked why they chose to partner with us, Cooee said, “Rainy City works with ambitious brands in the ecommerce space that are looking to grow. As part of their CRO offering, Cooee has partnered with them to improve conversion rates and margins.”

The biggest benefit of our partnership according to Cooee is the ability to draw from Rainy City’s extensive experience and knowledgeable team. “With Rainy City’s laser sharp focus on solving the pain points of ecommerce merchants, Cooee is learning and improving our roadmap of features to help brands grow and scale.”

Cooee’s ability to deliver innovative, real-time intent solutions aligns perfectly with our mission to help ecommerce brands achieve sustainable growth. We’re excited to continue this partnership and find new ways to deliver exceptional results for our clients.

Go follow Cooee on LinkedIn, then visit their website to get a free traffic intent analysis report. 

Don’t let your visitors slip away!

Interested in partnering with Rainy City? Let’s do it.