RCA Blog

Discover practical guides to ecommerce, marketing, conversion rate optimisation, and UX design. We’ll also share growth stories, our clients have had with proven success – a great resource for inspiration and tips to help your grow your business.

VIP Customer Cultivation: How to Turn First-Time Shopify Plus Buyers Into Returning Customers

VIP Customer Cultivation: How to Turn First-Time Shopify Plus Buyers Into Returning Customers

Introduction: Why VIP Customer Cultivation Matters This post comes from the team at Flowium, experts in email and SMS marketing for ecommerce. In toda

Top Features from Shopify's Winter Editions ‘25: What They Mean for Merchants

Top Features from Shopify's Winter Editions ‘25: What They Mean for Merchants

Christmas has come early as Shopify is back with another round of Editions. The latest Shopify Editions Winter ‘25 release brings over 150 updates to

Partner Spotlight: Dataships - Growth Through Compliance

Partner Spotlight: Dataships - Growth Through Compliance

In today’s digital landscape, data privacy compliance and marketing growth often seem to be at odds. But why is this tension growing? Consumers are mo

Partner Spotlight: Shaded The Studio - Driving Growth for DTC Brands

Partner Spotlight: Shaded The Studio - Driving Growth for DTC Brands

Struggling to create content that consistently drives revenue and growth for your DTC brand?  Meet Shaded The Studio, the agency helping brands break

Manchester Shopify Plus Agency Host BFCM Event

Manchester Shopify Plus Agency Host BFCM Event

Manchester based Shopify Plus Agency- Rainy City hosted their first event and it’s safe to say it was a roaring success! Rainy City, alongside the eve

UX Design Trends to Keep an Eye on in 2022

UX Design Trends to Keep an Eye on in 2022

UX design trends don’t stop according to the calendar, the way we interact with brands and websites has changed massively. Due to evolvements within

Shopify Page Speed: Cumulative Layout Shift Losing You Customers?

Shopify Page Speed: Cumulative Layout Shift Losing You Customers?

Creating a unique customer experience has been championed as one of the ways to help increase conversions. Especially since online behaviour has chang

Drive Revenue on Shopify: Product Recommendation Quizzes

Drive Revenue on Shopify: Product Recommendation Quizzes

Product recommendations quizzes are a great way to drive revenue on Shopify. Asking your customers questions is the best way to find out what they wan

Building Shopify Checkout Experiences on Social

Building Shopify Checkout Experiences on Social

Building checkout experiences on your social media profiles are now more important than ever. With the reduction of third party cookies allowing