Introducing Our Partner Spotlight Series: Featuring Penny Black & More

Introducing Our Partner Spotlight Series: Featuring Penny Black & More

At Rainy City Agency, we believe in the power of collaboration and the incredible results it can achieve. That’s why we’re excited to introduce our Partner Spotlight series—each month, we will shine a well-deserved spotlight on our awesome partners who play a huge role in our success. 

This Month’s Highlight: Penny Black

In an effort to enhance the post-purchase experience for our brands, we’ve partnered with the innovative Penny Black. Not only were they the cool sponsors behind our recent Women in eCommerce event, but they have also brought a fresh perspective to the post-purchase journey.

In the past, we’ve talked a lot about how important personalisation is. Whether it’s by adding the simple “first_name” dynamic to emails or utilising data science to offer personalised product recommendations, this strategy has been proven to increase Shopify conversions. However, in today’s world, there’s a tendency to solely rely on digital channels to communicate with customers. This digital saturation presents a unique opportunity to stand out by providing tangible experiences—and the best part is that it doesn’t have to be time-consuming. 

Enter Penny Black, the solution that transforms ordinary print media included in your packages into a physical, personalised touchpoint that delights customers.

What is Penny Black?

While there has been a lot of focus on enhancing the user experience, improving checkout flows, and preventing fraudulent transactions before purchases are made, there has been little attention given to what happens after a customer clicks “buy now.” The post-purchase phase is where doubts may arise, and it’s during this time that businesses have the opportunity to solidify customer loyalty, encourage repeat purchases, and improve overall revenue.

Research from PWC underscores this, revealing that customers are willing to pay up to 13% more if they receive excellent customer service, while a single negative experience can prompt one in three customers to abandon a brand they love. 

Named after the world’s first adhesive postage stamp, Penny Black enables merchants to implement a personal touch by adding personalised inserts to your packages that delights customers, creating relationships that have greater depth and meaning than simple transactional exchanges.

How Does Penny Black Work?

Setting up Penny Black is easy, with just three simple steps to make a lasting impact on your customers:

Step 1: Integrate

Connect Penny Black to your Shopify store effortlessly. Simply install the app and it will connect it to your Shopify storefront and fulfilment centre through a configurable API, saving you time on development.

Step 2: Create

Tap into data insights and segments to truly personalise the customer experience. Upload your designs and choose what aspects to personalise, from names to past purchases to recommended products.

Also, remember to utilise QR codes to direct customers to a campaign of their own and track performance easily with Penny Black’s insights report.

Step 3: Print

Let Penny Black handle the printing process. They will deliver high-quality inserts directly to your warehouse, along with all the guidance and support you need, whenever you need it.


Overall, our team is dedicated to helping you optimise your Shopify store. Whether it’s through innovative apps like Penny Black or streamlining services, we’re at the forefront of eCommerce solutions. Reach out to us today to find out how Penny Black and Rainy City can help your Shopify store, or alternatively book a demo of Penny Black.


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