RCA Blog

Discover practical guides to ecommerce, marketing, conversion rate optimisation, and UX design. We’ll also share growth stories, our clients have had with proven success – a great resource for inspiration and tips to help your grow your business.

VIP Customer Cultivation: How to Turn First-Time Shopify Plus Buyers Into Returning Customers

VIP Customer Cultivation: How to Turn First-Time Shopify Plus Buyers Into Returning Customers

Introduction: Why VIP Customer Cultivation Matters This post comes from the team at Flowium, experts in email and SMS marketing for ecommerce. In toda

Top Features from Shopify's Winter Editions ‘25: What They Mean for Merchants

Top Features from Shopify's Winter Editions ‘25: What They Mean for Merchants

Christmas has come early as Shopify is back with another round of Editions. The latest Shopify Editions Winter ‘25 release brings over 150 updates to

Partner Spotlight: Dataships - Growth Through Compliance

Partner Spotlight: Dataships - Growth Through Compliance

In today’s digital landscape, data privacy compliance and marketing growth often seem to be at odds. But why is this tension growing? Consumers are mo

Partner Spotlight on Onepilot: Reinventing Customer Experience in Ecommerce

Partner Spotlight on Onepilot: Reinventing Customer Experience in Ecommerce

Customer experience is a vital differentiator in ecommerce, and in a landscape where shoppers have limitless options, brands need to prioritise except

Partner Spotlight on Cooee: How Their AI Turns Visitors into Buyers

Partner Spotlight on Cooee: How Their AI Turns Visitors into Buyers

As a Shopify design and development agency, we’re proud to spotlight our innovative tech partners who help our clients achieve remarkable growth. This

5 Things to Consider Before Moving from Magento to Shopify

5 Things to Consider Before Moving from Magento to Shopify

Thinking about moving from Magento to Shopify? You’re not the only one. In recent years, many e-commerce businesses have been replatforming their onl

Shopify Uncorked: A Short Guide to Selling Wine Online

Shopify Uncorked: A Short Guide to Selling Wine Online

The wine industry’s digital presence has grown significantly in recent years.  Since the pandemic, a dramatic rise in online wine sales has led to an

Global Commerce: Internationalisation With Shopify

Global Commerce: Internationalisation With Shopify

One of the biggest problems for Shopify merchants in the UK is internationalisation. Over the last few years, Rainy City has been working with some o

Shopify Scripts That Increase Conversions

Shopify Scripts That Increase Conversions

When it comes to Shopify scripts, there’s a lot of excitement around the different scripts you can implement to increase conversions on Shopify. W