When you have a large number of customers in your shop, it feels nice to know that you have their attention. It becomes irritating, however, if all they do is browse around and never buy.
The same is true in the eCommerce industry. The traffic you’ve worked so hard to get to your Shopify store isn’t the goal. Otherwise, you will be wasting resources if you do not find a way to convert them.
Consider traffic as a starting point and conversion as the next step. The key is to strike a decent balance between the two.
Here are some Powerful Ways To Build A High Converting Shopify Store:
Designing your Shopify store
Design your Shopify store in such a way that it attracts customers. Investigate how different colours affect people’s emotions, and then utilise the appropriate hues. Make use of easy-to-read fonts.
Put clear, crisp images on the homepage where they may be seen by everyone. To create an ever-changing feel, use moving images and movies. Once your site has the ability to hold someone’s attention for an extended period of time, make it simple to navigate.
Also grouping your items into categories to make them easier to find.
Reduce the amount of scrolling required by using attractive page headers and drop-down menus. Provide a search bar for customers who want to type product names fast.
Calls to action on Shopify
Call-to-Action (CTA) buttons in your Shopify eCommerce store increase motivation. Place a “Add to Cart” button next to products, but don’t stop there.
Other actions to suggest are “Buy now,” “Find comparable products,” “Show details,” and “Add gift choices.” These CTAs might help you close a sale faster or persuade a shopper to buy more.
They also make it easier for customers to learn more about products and the deals that come with them.
Use CTAs to get different results. Subscribing to newsletters and posting on social media are examples of this. Use enticing phrases like “receive our latest specials” or “don’t miss out on…” to persuade shoppers.
These may not result in immediate purchases, but they will help you generate interest. You can keep those potential clients up to date on what’s going on with your site by sending them updates.
Show reviews to increase conversions on Shopify
Important information, such as ratings and reviews, should be placed near your product listings. Make it feasible for customers to see the most popular products and those that have been purchased the most.
To keep visitors interested, place customer quotes along certain portions of your page.
Use phrases like “bestselling” or “shoppers’ favourites” to describe your products. Knowing that other people are interested in what you have to offer gives them more confidence.
Build the perfect Shopify product page
Use product summaries with the option to click for more information. This is beneficial in two ways. Those who require the specifications can read on for further information. Shorter product descriptions encourage customers to look at more items.
Display badges with approvals and certifications next to merchandise. Let customers know right once if they meet certain health requirements. Inform them of their environmentally-friendly credentials.
If a product is out of stock, try not to leave shelves empty. Set up your site so that the customer has the choice to sign up. Let them know it’s about you sending them an email when the product is ready.
Instil urgency with your site visitors
Scarcity and urgency are powerful motivators for conversion. Make the customer feel compelled to make a purchase right away. Include reminders about offers that are about to expire. Display a countdown of how many days are left on a discount.
Remind customers that certain products are only available in limited quantities. Use terms like “limited supply” or “few units left.” Inform customers that they can be among the first to receive a newly listed item.
Streamline Your Checkout Process
Don’t make a few screen touches and clicks seem like a lot of effort. Clearly provide a fast summary of a shopper’s spending.
As many payment alternatives as feasible should be provided. A consumer may abandon their cart if they must first move money around.
Reduce the number of steps required by simply asking for the information you require for the sale. If it’s not absolutely required, don’t combine account creation and newsletter sign-ups with this process.
Provide simple repair alternatives. Customers should be allowed to alter payment options or deselect goods without having to start over.
A progress metre can be added to show customers how close they are to completing the process.
Provide real-time service via a phone number or live chat. This assists customers who have been rejected or are unsure about where to enter information.
Set up your Shopify store pages to detect when a visitor is about to leave. Show them a pop-up message with alternative possibilities.
This could be a request for more information about a product or a reminder about a discount. By inviting the user to subscribe, an exit-intent pop-up can likewise be utilised to collect leads.
Don’t forget about the customers you haven’t sold to yet. Put in place sign-up requests so you may follow up afterwards. Make contact with persons who have carts that have been abandoned.
Using Shopify apps, you can send tailored messages to your customers. Include any new information, such as a price reduction. However, make an effort to limit the number of abandoned carts.
Upsells and Cross-sells on Shopify
Look for things that complement each other. Create your pages in such a way that these products seem close to one another. If a phone’s matching case and screen protector are both available, a consumer can acquire it immediately.
Use terms like “often bought together” to start. This might assist you in moving multiple products at the same time. It’s ideal for securing accessories such as backpacks and stands.
Updated versions or subsequent models of things should also be presented alongside the main product. Someone with the financial means to purchase the better version may do so.
A quick detail like “get more storage with…” or “for only $25 extra” may entice the consumer. This gives them a reason to think about the other purchase. To make the deal appealing, keep upselling price hikes to a minimum.
Use Landing Pages
Landing pages assist you in eliciting a certain response from a visitor. Make a landing page for your current promos.
Concentrate on a single product or category. Create a responsive landing page and test it on mobile devices. Longer processes, such as registration, should be left off this page. Here are some pointers on how to use Shopify to develop effective landing pages and bespoke templates.
Ready to scale your Shopify store? Book a strategy session with us.