Wild Swans

The conversion rate increased by 10%, revenue increased by 35%
Bringing Scandinavian Fashion to the world, Wild Swans offers fashion, lifestyle, beauty and homeware. Inspired by the fairytale ‘The Wild Swans’ by Hans Christian Andersen.
Perfectly describing the range of designers as well as the customers – Beautiful, strong gracious birds with a bit of an edge.

Wild Swans_image

Why Rainy City?

Previously on a generic Shopify template, Wild Swans had the vision of improving UX on the site along with conversions.

Another focus for Wild Swans was to offer the same in-store online. After a Shopify store audit and showing the Wild Swans team what we have achieved for other merchants on Shopify, they chose us to lead the project.

Project details:

  • New user experience and CRO implementation
  • Easy to use navigation and mega menu
  • Enhanced collection page with filters

The challenge

One of the main challenges with the project was ensuring the branding tied in closely with their brick and mortar stores. To do this we hosted an initial strategy session in the discovery process.


Slick design & enhanced functionality

The new site has a great slick design with enhanced functionality to allow customers to find their products and get to the checkout with ease.

The site is pixel perfect with a clean Scandinavian inspired design that is built for conversions.

Along with our redesign, we enhanced the wishlist to make it more inviting for customers to use to help customers discover new products and be the first to find out about discounts on their wishlists.

Fluid customer flows

The new user journey and website UX updates we implemented resulted in an increase in sales and conversion rate.

One of the main reasons for the spike in conversions is due to cross-selling on the PDP and cart pages, along with enhanced product filtering to help visitors find products faster.

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

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UK: 0800 5202 212 | USA: 929-999-5854

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