Shopify
Klum House
Online sessions have risen dramatically with a 0.7% to 1.43% increase in conversion rate in 90 days
Klum House is a bold, woman-owned crafting company based in Portland, Oregon. Offering crafting kits and online workshops, they empower their customers to create heavy-duty bags on home sewing machines.
Why Rainy City?
After using SquareSpace for several years, they were starting to feel the limitations of the platform. From file management to navigational issues, the original site wasn’t growing with their business.
Klum House initially approached RCA to help migrate their site onto Shopify. We went the extra mile, engineering a scalable solution that provided beautiful aesthetics with a fluid UX.
Project details:
- Custom theme design
- Migration of +10k users
- Responsive development
- Rapid deployment
- Customized tool integration
- Page speed optimization
Simplifying UX
One of the initial challenges was the tangled user journey. Customers were getting lost in a maze of product pages and complex catalogs, creating drop-offs before checkouts and missed sales. Following a series of creative team discussions, we built a series of tailored wireframes alongside a user journey strategy. These elements demonstrated how Klum House could harness the power of original, compelling content as customers toured the site -boosting brand awareness and retaining customers onsite.
Boosting Sales With New Tools
Focusing on driving store visits and increasing online sales, we integrated a custom product builder plug-in that enabled Klum to track product inventories as the customer-based grew (an essential tool for lean stocktaking). By interlinking products, we exceeded Shopify’s 100 variant limit, creating a super-smooth shopping experience for customers as they customized their product options. To reaffirm the products’ DIY nature, we used simple line-drawings of the six hero products, allowing users to visualize and imagine their bag creations.
Responsive Site Design
As over 70% of Klum House’s customers access the site from mobile and tablet devices, we created an optimized ‘mobile-first’ site. This design showcases a refined aesthetic with responsive tools scaled for desktop screens – reducing page loading times and improving the site’s SE ranking.
The results
Klum House’s new site is geared around speed, efficiency, and performance. Online sessions have risen dramatically, and store conversion rates grew from 0.7% to 1.43% within the first three months of migration. We continue to partner with Klum House, updating the site with educational resources and online class sign-ups, which have proven immensely popular in 2020.
Increased conversion rate
Reached checkout
Added to cart
“We've had such a wonderful experience working with Rebecca and team on our transition to a shiny, new Shopify website They are so knowledgable and really worked hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!”
Ellie Lum, CEO
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”