Klum House

Online sessions have risen dramatically with a 0.7% to 1.43% increase in conversion rate in 90 days
Klum House is a bold, woman-owned crafting company based in Portland, Oregon. Offering crafting kits and online workshops, they empower their customers to create heavy-duty bags on home sewing machines.

Klum House

Why Rainy City?

After using SquareSpace for several years, they were starting to feel the limitations of the platform. From file management to navigational issues, the original site wasn’t growing with their business.

Klum House initially approached RCA to help migrate their site onto Shopify. We went the extra mile, engineering a scalable solution that provided beautiful aesthetics with a fluid UX.

Project details:

  • Custom theme design
  • Migration of +10k users
  • Responsive development
  • Rapid deployment
  • Customized tool integration
  • Page speed optimization

Simplifying UX

One of the initial challenges was the tangled user journey. Customers were getting lost in a maze of product pages and complex catalogs, creating drop-offs before checkouts and missed sales. Following a series of creative team discussions, we built a series of tailored wireframes alongside a user journey strategy. These elements demonstrated how Klum House could harness the power of original, compelling content as customers toured the site -boosting brand awareness and retaining customers onsite.


Boosting Sales With New Tools

Focusing on driving store visits and increasing online sales, we integrated a custom product builder plug-in that enabled Klum to track product inventories as the customer-based grew (an essential tool for lean stocktaking). By interlinking products, we exceeded Shopify’s 100 variant limit, creating a super-smooth shopping experience for customers as they customized their product options. To reaffirm the products’ DIY nature, we used simple line-drawings of the six hero products, allowing users to visualize and imagine their bag creations.

Responsive Site Design

As over 70% of Klum House’s customers access the site from mobile and tablet devices, we created an optimized ‘mobile-first’ site. This design showcases a refined aesthetic with responsive tools scaled for desktop screens – reducing page loading times and improving the site’s SE ranking.

The results

Klum House’s new site is geared around speed, efficiency, and performance. Online sessions have risen dramatically, and store conversion rates grew from 0.7% to 1.43% within the first three months of migration. We continue to partner with Klum House, updating the site with educational resources and online class sign-ups, which have proven immensely popular in 2020.


Increased conversion rate


Reached checkout


Added to cart

“We've had such a wonderful experience working with Rebecca and team on our transition to a shiny, new Shopify website They are so knowledgable and really worked hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!”

Ellie Lum, CEO

Lets get to work

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