Shopify
Tincture
The conversion rate increased from 2% to 4.23%
In a search for high performing, non-toxic cleaning products Tincture was founded. Their award-winning cleaning and home products are 100% natural, non-toxic, antiviral, antibacterial, sustainably sourced, biodegradable and free from harmful toxic chemicals.
Why Rainy City?
Tincture wanted to update its website’s UX and establish new customer interaction strategies to increase conversions and customer uptake on subscriptions.
Project details:
- A new clean homepage that highlighted the brands they retailed
- Longform product pages
- Subscription recommendation quizzes
The challenge
Their previous design lacked UX thought process and didn’t elevate the brand’s presence online. When reviewing the analytics and heat-mapping, we spotted a regular pattern of customers struggling to find what they needed.
Another area we wanted to focus on with Tincture was site speed. As customers found the UX difficult to navigate, they also had trouble navigating consistently due to slow loading speeds throughout the site.
Researching design
Working closely with the creative team at Tincture, we developed a bespoke design for the store. Throughout several strategy sessions, we shared ideas with the Tincture team and established key areas to improve.
Increasing customer shopping efficiency
We designed and developed a super clean homepage that told the Tincture story and really sold the brand to their customers.
The new site has a beautiful UX design with enhanced functionality to allow customers to find their products and get to the checkout with ease. Subscription uptake has also been increased due to the increase functionality and quizzes so that customers can find the perfect products for them.
Shopify store speed increase
With our new design and long-form product pages, we had to ensure that customers could navigate through the site at ease. Running a host of Shopify site speed optimisations we were able to dramatically increase the speed of the store.
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”