Increased conversions by 25% since launch

Needlepoint was founded in 1999, specialising in the highest quality supplies in the needlepoint industry, they also host retreats and have brick and mortar locations so they can be with you every stitch of the way.

Why Rainy City?

Needlepoint came to Rainy City to revolutionise their ecommerce store. Using the power of shopify 2.0, we created a site which made sure Needlepoint had more flexibility with product templates, offering future scalability.

Our design and development teams focussed on improving the customer experience to develop a visually appealing but easy to use Shopify store that drives conversions.

Having seen our extensive portfolio of Shopify store redesigns and results with conversion rate optimisation, Needlepoint booked in on one of our strategy sessions to see how we could help transform their eCommerce experience.

Project details:

  • Monthly retainer as part of our Shopify growth package
  • Full UX audit
  • CRO implementation to increase ROI
  • Custom Shopify theme development
  • Black Friday campaign  

Long Form Product Pages

Every Needlepoint product is unique and has its own story. We created long form product pages to allow customers to learn about the product and easily view all the information. To enable scalable growth for Needlepoint we developed 6 different product templates to allow Needlepoint to be able to display different content and show sections for specific product groups.

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854

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