To kick the project off and identify key growth areas, Rainy City started with a Shopify strategy session and UX audit. With intricate information about each piece and wanting to provide further information to customers, Rainy City evaluated Ivy Nixon’s on-site strategy to establish content focus points that consumers shopping for Jewellery usually look for.
Rainy City’s team of designers and developers established that the Ivy Nixon store needed a refresh with a new layout and customer journeys.
Shopify Store Layout Optimisation
After establishing key sticking points within the consumer journey through the Ivy Nixon store, the Rainy City team developed a new store layout to help make it easier for users to navigate and find what they’re looking for.
Adding search and filter options enabled Ivy Nixon visitors to find products much more easily whilst enabling product discovery.
1,214% increase in Shopify Conversions
The Shopify store optimisations the Rainy City design and development team made on the Ivy Nixon store resulted in a 1,214% increase in conversions since the launch.
With a new gemstone guide, Instagram integration and new filtering options, Ivy Nixon visitors are now able to get a more in-depth feel for the brand and explore new products.
Shopify Tech Stack Evaluation
To help increase brand awareness and store esability, the Rainy City team evaluated the Ivy Nixon tech stack. Improving store loading speed whilst not compromising design and usability is always a top priority for the Rainy City team.
Instafeed was implemented to help inspire shoppers with the latest pieces from Ivy Nixon whilst cementing social proof.
