Platform Migration and System Integration

Rainy City migrated Darts Corner to Shopify Plus and integrated Orderwise to support both retail and cross border B2B orders.

We built a fully automated product and stock system that connects Shopify Plus with Orderwise. This allows product data and stock updates to sync regularly without manual work.

We also introduced custom middleware to sync pricing across up to 100 markets. This ensures customers see the correct pricing based on their location.

Inventory is now synced across multiple warehouses in different countries, helping the team manage stock more accurately and fulfil orders faster worldwide.

Multi-Market Setup

To support international growth, we optimised the Shopify theme for a multi market setup. This allows Darts Corner to manage different regions from one platform while still giving customers a localised experience.

We also added translations using Weglot, making it easier for customers in different countries to browse and buy in their own language.

Product Experience and Personalisation

We created a new product personalisation feature that allows customers to customise items directly on the product page.

On the previous site, this process was unclear and caused drop off. The new setup improves the buying experience and helps increase conversion rate while keeping stock levels accurate.

User Experience and Design

The new site is clean, modern and easy to use. It’s designed to guide customers smoothly from browsing to purchase.

We built the site using a custom Shopify 2.0 theme and worked closely with the Darts Corner team to ensure the design and functionality matched their brand and customer needs.

Key features include:

Improved site speed
Enhanced slide out cart
Clear product journeys
Built in personalisation upsells

The new platform and improved user experience led to some incredibly strong results:

200% increase in conversion rate
24% increase in average order value
843% increase in online sessions

Darts Corner now has a platform that supports both UK and international customers, with better control over pricing, stock and orders across multiple markets.