Shopify Plus
Budcraft
Budcraft came to Rainy City as a startup wanting a complete Shopify store setup for their CBD product looking to revolutionise the industry. Their playful USP of characterising different products set them aside from other brands in the industry.
Why Rainy City?
Budcraft wanted Rainy City’s help as they needed a quick turnaround of 6-8 weeks to launch. We conducted research which set a clear audience profile out and designed their new Shopify store with user experience at the forefront, this was important to budcraft as they're a new store and needed to reach the right demographic on launch.
Having previously worked with brands in regulated industries on Shopify, we knew how to overcome certain roadblocks that regulated industries face when launching a Shopify store.
Project details:
- New Shopify store setup
- Utilising New Shopify 2.0 features and sections
- Custom built template
- SEO Implementation
- Functionality enhancements
Our experienced UX team devised a brand pack which highlighted brand guidelines to be incorporated throughout the site, we also designed the flavour characters to appear throughout the site alongside playful wording to fit in with the brand identity.
We used Dawn 2.0 to create a sleek and modern interface whilst also ensuring a great customer experience and user flow that drives visitors through the site to key conversion points.
The Challenge
Budcraft wanted a calculator incorporated into the site which allows customers to calculate how much they can save when switching from cigarettes to Budcraft products. This was a technical factor when building the site which was important we got right so the customer received the right information
Our developers created a bespoke calculator, working with our creative team to ensure maximum user engagement whilst keeping inline with the rest of the shopify store.
Custom Shopify Landing Pages
To help increase Shopify search visibility, we created custom landing pages to improve organic search rankings. The landing pages we developed were key conversion points within Budcraft’s user journey.
Future Growth On Shopify
Throughout the design and development phases, we ensured future growth and scalability for Budcraft.
Building out pages with sections enables Budcraft to easily edit content without having to have coding or development knowledge, so content on the website can be up-to-date at all times.
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”