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Bionic Gym

Sales grew 108% on the first day of the promotion
After a swim in the Irish sea, Medical Doctor Louis Crowe got out, with his teeth chattering and his legs shaking in a way that he’d never noticed before. After some thought, he had an epiphany that would change the course of his life… BionicGym was founded.
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Why Rainy City?

With sales dropping throughout the year, BionicGym approached us to develop a Black Friday campaign to transition perfectly from their ads to the products on the store.

When reviewing the BionicGym Shopify store we found that the store was a little dated and wasn’t optimised as well as it could be for conversions.

Project details:

  • UX improvements across key website pages
  • Provided marketing graphics for website and third party channels
  • Site speed optimisation

The challenge

With sales greatly impacted greatly by iOS changes and needed to pick momentum back up, BionicGym approached us to develop a Black Friday campaign to transition perfectly from their ads to the products on the store.

When reviewing the BionicGym Shopify store we found that the store was a little dated and wasn’t optimised as well as it could be for conversions.

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Optimised customer flow

Increased conversions through a mixture of UX and UI redesigns along with updating site assets such as banners to drive customers to key points of conversions.

Through technical CRO we were able to increase profits, resulting in reduced acquisition costs with a seamless sales funnel from their ads to the website.

Shopify Mobile Store Speed Before

During our design and development phases we payed close attention to BionicGym’s core web vitals. It was important to increase site speed and make sure that users got the best experience on all platforms.


Shopify Mobile Store Speed After

With a host of site speed optimisations such as lazyloading images and CLS updates we were able to increase mobile site speed from 21 to 69.

The results

Our series of Shopify design and development updates drove them to hit their best results on the first day of the promotion at 108%

99%

Increased conversion rate

98%

Increase of total orders

2%

Increased AOV

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

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