Your Shopify store is running, you’re taking part in all the sales, your store looks good, product pages are functioning but your ads and sales are just okay. Sometimes it can be hard to take a step back, view your store in the consumer’s eyes and see what’s missing or what could be added to increase conversions.
Here are 12 tips to increase conversions in your Shopify store:
1. Don’t wait to pique people’s interest
Every reporter in the field of journalism is taught to start with the lead. This implies you should start a tale with the most important aspects and never make readers seek information.
This strategy can teach store owners a thing or two. While you may have a lot of critical product facts to cover on a single page, you shouldn’t keep potential buyers guessing; a single back button click can cost you a sale. Make it very obvious what the product is and why it is valuable as soon as possible.
Be sure to lead with great product images alongside a well-written product description to show what customers want to see at the top of your product pages.
2. Leverage Personalisation
We all love when an offer is personalised to us. Personalising is one of the best ways to increase conversions on Shopify.
Using data science and breaking your customers down into micro-segments, that way you can start to get even more personal with potential customers in your funnel.
You can break down metrics such as age, gender, browsing behaviour, purchase history and so much more. Data science is one of the cleanest ways to predict what your customers are most likely to buy next.
Another way to use personalisation is by using a product personalised recommendation app that automatically recommends products to each customer.
3. Address customer concerns
Address your consumer’s concerns when they land on your product pages. The aim is to reduce friction and answer any questions that they’re thinking. A great way of doing this is by developing long form product pages, that way you can nurture visitors as they explore your products and you can answer their questions naturally.
If you have a product with specific intricacies then explain them and show them within your product pages. Lead with how your products benefit your customers.
4. Create clear calls to action
This is going to seem really obvious but many merchants can get hung up on creating a product page that sells, but forget to point their customers in the right direction.
This goes for all pages/calls to action on your website, make them clear so they push visitors through your store and eventually lead to a purchase.
5. Include live chat on key pages
Creating the least amount of friction is the goal when getting visitors to convert. Whilst having a long-form product help reduce friction, some consumers may still have some questions. Customers want answers FAST, they don’t want to wait 24 hours for someone to get back to them by email, by that time they’ve already bought from your competitors.
A targeted live chat will definitely help your convert more customers within your Shopify store, specifically in high traffic periods.
6. Upsell and Cross-Sell with Shopify
Want to increase average order value in your Shopify store? Then upselling and cross-selling is something you should definitely be taking advantage of.
Yes, related products are great but if your visitors have come for one product and one product only then they will just ignore your recommended section. It’s good to have, but don’t put too much emphasis on this.
Having a good app in place to recommend relevant products add-ons is one of the best ways to increase average order value.
Ready to start implementing some game-changing strategies to your Shopify store? Book your free strategy session with us below.
7. Optimise Your Checkout
This may seem like an overly simplistic suggestion, but you’d be surprised how complex your checkout process appears to the end-user.
Your eCommerce store should be a gentle hand on the backs of your customers. Guiding them through to your product pages is what you need to be aiming for.
Your product pages don’t need to be overly complicated, most potential customers have already done the research phase and are simply looking for reassurance on where to buy.
Your product page should include:
- Product Images
- Price
- Description
- Purchase Button
- Checkout Page
Test your checkout process
It’s hard to be overly critical of your own eCommerce store, it’s understandable. You’ve built it from the ground up to what it is today.
If you’re not currently working with an agency that can push you in the right direction, we’d recommend having people test out your store and have them complete a survey once completing the checkout process.
Having a test phase is one of the best ways to know how potential customers are going to interact with your site.
TIP: Buyer journeys are always evolving, we recommend using heatmapping on your store to see how your customers are using your store over time. The earlier the better.
(If you want to learn more about building Shopify checkout experiences on your social media profiles, check out this post).
8. Allow Guest Checkout
Giving consumers the ability to checkout as a guest can reduce so much friction and help avoid abandoned carts. Sometimes people just want to make a quick purchase and worry about making an account later. When they buy you’ll have their details anyway so you can reconnect and develop a deep relationship at a later date.
You can allow the guest checkout option by changing your customer account preferences in settings.
Go to your checkout under your settings from your Shopify Admin. In the customer accounts section, choose accounts are optional.
9. Create valuable content
Content is king, we’ve heard it for years and now, this is more true than ever.
The more value you can add to your customer’s buying/brand experience the better. Leverage blogs to educate your customers and start to engage your audience with your content.
This isn’t an overnight strategy to increase conversions but over time, you will build trust and authority with your visitors and followers, making it much easier to get a sale later on.
Another pro to creating content on your website is you’ll get a nice SEO boost over time too, thus bringing more new visitors.
10. Time-sensitive offers
Limited-time offers can create a certain level of urgency with buyers. If you’ve done everything else on this list then having time-sensitive offers will work wonders for your conversion rate for your Shopify store.
Time-sensitive offers will appear to consumers as they have a fear of missing out.
It can be something as simple as free shipping when they order today or a limited-time discount.
11. Use Trust Badges
They may seem like badges to you but to consumers, they show that you’re trustworthy and are able to fulfil and safe buying experience.
Building trust with your shoppers is one of the hardest things to do, but once you have all of the pieces in place it will definitely help your conversion rate.
A few ways to build trust with customers is by having an SSL certificate in your store, displaying what payment options you provide, contact options and social buttons. Social buttons can help boost your following but it lets your customers know that you’re an active brand and they have more than one option for contacting your business.
12. Make your Return/Refund Policy clear
A lot of visitors tend to check returns policies before making a purchase. They want to know if it’s going to be easy to return, especially for clothing brands.
Having a good return/refund policy reduces fear and friction with your potential customers as they are about to make a purchase.
Make your refund policy visible on your product descriptions and mention when they are able to return and any cut-off points.
Book your free Shopify strategy session with us today.