RCA Blog

Discover practical guides to ecommerce, marketing, conversion rate optimisation, and UX design. We’ll also share growth stories, our clients have had with proven success – a great resource for inspiration and tips to help your grow your business.

2023 eCommerce Holiday Calendar

2023 eCommerce Holiday Calendar

Here’s your complete guide to the 2023 eCommerce holiday calendar. If you own an eCommerce brand, these key dates will give you a chance to connect wi

BFCM 2022: Quickfire Checklist (6 Must-Haves)

BFCM 2022: Quickfire Checklist (6 Must-Haves)

It’s that busy time of year again, BFCM is round the corner and we’re all getting prepared for the busiest season in e-commerce.  If you’re still yet

Shopify Best Practices to Increase Conversions with Popups

Shopify Best Practices to Increase Conversions with Popups

Popups have been around for quite some time. Once an annoying ad that you couldn’t get rid of, now a well-welcomed greeting or a quick reminder as you

How to Increase Your Shopify Store Speed

How to Increase Your Shopify Store Speed

For merchants looking to increase sales and user flow throughout their Shopify stores, one of the best ways to achieve this is by making it much easie

How Retailers Can Obtain Zero Party Data

How Retailers Can Obtain Zero Party Data

Every e-commerce brand wants to increase conversions. With changes to data collection policies over recent years, it can be quite a difficult challeng

Translating Your Shopify Store: Gearing Up Global Commerce

Translating Your Shopify Store: Gearing Up Global Commerce

When first extending your business abroad, look for target markets that speak the same native language as you. If that's not the case, or if you want

Global Commerce: Internationalisation With Shopify

Global Commerce: Internationalisation With Shopify

One of the biggest problems for Shopify merchants in the UK is internationalisation. Over the last few years, Rainy City has been working with some o

Shopify Custom Theme Creation

Shopify Custom Theme Creation

Offering a fully bespoke Shopify 2.0 experience, we used the dawn theme, developing easy to maintain and future-proofed website design. When designing

Shopify Scripts That Increase Conversions

Shopify Scripts That Increase Conversions

When it comes to Shopify scripts, there’s a lot of excitement around the different scripts you can implement to increase conversions on Shopify. W