Award-winning Shopify Plus Agency Rainy City took on London this week to host their first Shopify event in the South of England. Following the huge success from their Manchester based events, London seemed like the natural choice for the most recent instalment.
With over 400 tickets sold and a waitlist for the highly anticipated evening, it did not disappoint. The team were joined by amazing brands and sponsors to deliver expert insights on ‘Building to Last with Shopify’.
‘Building to Last with Shopify’ focuses on how brands on Shopify and Shopify Plus can utilise the newest editions coming to the platform in Shopify’s Winter ‘23 Editions.
Couldn’t make it? Here’s some highlights from the night below.
Meet the Founder
Founder and CEO of Rainy City Agency, Rebecca Worsley, kicked off the evening with a warm welcome.
Rebecca founded the agency in 2017 earning Rainy City the title of first female-founded agency in europe. Since then, she’s scaled the agency to a team of 24 as well as being nominated and winning awards across Europe. Most recently winning In-house Digital Team of the Year and eCommerce Website of the Year at The UK Dev Awards 2023.
Brands take on Building to Last
Rebecca was joined by Laura from Hearst UK, Lauren from Oatsu and Sam from Batch LDN for the first panel. The three guests gave their tips and tricks for building an eCommerce site which stands the test of time and supports growth.
Here are some highlights:
BFCM on Shopify: Discount or no discount?
Sam shared one big rule when it comes to Batch LDN - no discounts or promotions. When quizzed about popular days such as Black Friday Cyber Monday he said they go against the norm by doubling their normal prices (plot twist - they still make sales).
Increasing conversions on Shopify with content marketing
Lauren gave insight into how she got her oat products from eCommerce to retail, proving how important content really is to brands. When Oatsu products caught the eye of the buyers at Jiffy, it made it easier than ever for customers to get their fix straight to their door in just 15 minutes. Laura also added to this with how important the role of content is at Hearst UK. Each brand needs to be represented correctly through the content, she used Country Living as a case study for this.
Building for future growth on Shopify
Although everyone was quick to point out shipping isn't perhaps the most glamorous component of an eCommerce store, Enda spoke on ShipBobs behalf about how important it can be to have a fulfilment provider to tap into new markets.
Alan, CEO of Shopbox, put everyones minds at ease with AI and GDPR “if it’s weird then don’t use it”. It’s natural for brands to be hesitant about implementing aspects of AI into eCommerce stores as it’s new and can appear intrusive but Alan says a lot of it is common sense.
Arvind, CEO of Swym, gave a crash course in using wishlists on your site. When asked how to encourage customers to make wishlists he said one of the most effective ways is running a competition e.g., one lucky winner wins their whole wishlist for free.
Missed out on our Shopify London event?
Missed out on the London event? Rainy City have announced their eComerce Breakfast Morning event in Manchester on 8th June.