Shopify Plus is not for every brand or business.
Since it was launched in 2014, Shopify Plus has always been intended for medium to large enterprises, or brands that are rapidly growing and need a platform capable of handling everything that comes with such growth.
Below we've listed some of the key characteristics of businesses that we've seen benefit from what Shopify Plus has to offer.
Shopify Plus is great for brands that:
- have a high volume of sales
- require a high level of store customisation
- looking to scale internationally
- need more complex integrations
- experiencing heavy site traffic
We've expanded on each of these points to provide a clearer picture of why Shopify Plus might be the right choice for your business.
1. Brands that have a high volume of online sales
Businesses that process a large number of transactions - I’d say typically thousands of orders a day - will find Shopify Plus's infrastructure especially beneficial. The platform is built to handle up to 10,000 transactions per minute, ensuring that even during peak times, your online store operates smoothly without hiccups.
Read more: A Breakdown of Shopify Plus Pricing and Transaction Fees
2. Brands that require a high level of customisation
If your brand requires a high level of customisation to stand out - especially if you are in a competitive or crowded niche - Shopify Plus contains everything to make that happen. Unlike the standard Shopify, which can be somewhat limiting in terms of bespoke designs and unique customer journey configurations, Shopify Plus allows complete control over the store environment and more, ensuring that every aspect of the shopping experience can be tailored to your brand’s specific needs.
3. Brands looking to scale internationally
For businesses wanting to scale internationally, Shopify Plus provides easy tools for multi-currency and multi-language support, as well as localised content and payment options. This makes it way easier to manage multiple storefronts across different countries, all from a single Shopify Plus account.
4. Brands that need more complex integrations for their store
Shopify Plus allows for advanced connections and intergrations with other systems like accounting software, customer databases, product management tools, and more. It supports more data requests and offers specialised apps designed for big businesses. This is ideal for businesses that rely on a slick flow of data across various systems.
4. Brands experiencing heavy site traffic
Companies expecting or experiencing heavy site traffic will benefit from Shopify Plus’s capability to manage large loads with ease. Whether it's a major sale event or a influencer endorsement that drives an influx of visitors, Shopify Plus's ability to make sure your site remains fast and responsive is linked to its global infrastructure, which includes features like automatic scaling and dedicated servers.
5. Is Shopify Plus right for my business?
Shopify Plus isn't for every business, but certainly provides plenty of benefits for growing brands and medium to large enterprises. If you're unsure whether your business would benefit from using Shopify Plus, our experienced team are here to help you weigh the pros and cons. We’d be happy to have an honest conversation with you to see if it's the right fit - get in touch.
Read: An Introduction to Shopify Plus by A Shopify Plus Agency Owner
