Popups have been around for quite some time. Once an annoying ad that you couldn’t get rid of, now a well-welcomed greeting or a quick reminder as you’re about to leave an e-commerce website.
At Rainy City Agency, we’ve implemented a range of different popups on eCommerce stores.
Here are the best practices to increase conversions in your Shopify store.
Timing Your Popups on Shopify
Timing is everything in eCommerce. Even with ads, if your timing is off then you’re going to miss out on conversions. Timed triggers are vital for getting the most out of your popups, especially if you’re collecting customers' data to market to them at a later date.
A timed trigger allows you to display your Shopify popup based on how long a person spends on a page. This will allow visitors to know that they’re on the right page and can have a brief moment to explore.
As a merchant, you should consider your page length and content reading time. If you have quite a short page there’s no point delaying your popup for a long period of time as it will get missed.
Review your analytics, page read times and start to build the perfect popup strategy.
How Many Popups are too Many?
If you miss the mark and have too many popups too frequently you can push visitors away.
We recommend having one or at the very most two popups. Consider offering a discount code in exchange for customer details.
And that brings us onto the next point…
Stop Collecting Too Much Data with Your Popups
As a brand owner, it’s only natural that you’ll want to collect as much data as you can so you can market to customers are a later date.
BUT, you can overwhelm customers and asking for too much data can have an adverse effect. Anything more than three fields and you’ll start to significantly lose signups.
Ask for basic details like emails and first names. Over time as you grow more of a relationship with your customer you can start to ask them for more data naturally.
Make Your eCommerce Popups Stand Out
For years, consumers have been bombarded with popups and marketing materials. To create a successful popup, you need to be memorable and stand out whilst consumer interest is at its peak.
If you browse enough Shopify stores, you’ll start to notice that not a lot of thought goes into some popups. Some are just there to serve the purpose of collecting emails or offering an initial discount to get the first purchase. This is great, however, they could be a lot better and brands could see a huge uplift in conversions if they got a little bit more creative.
Here are a couple of ways that you can increase form submissions with your popups on Shopify:
- Include rich media on your popups - Again, depending on your audience demographics then this is going to vary massively. Most popups don’t include GIFs or animations, these will definitely help grab user attention and allow you to increase submissions on your popups.
Exit-intent Popups and How to Use Them
One of the worst things for merchants is abandoned carts. On average, 88% of online shopping orders are abandoned.
Even today, merchants still struggle with abandoned carts. A really engaging way to get visitors just before they’ve filled their cart up and are just about to leave is with exit-intent popups. As soon as a user shows a signal that they’re about to leave the page, your popup will be triggered.
These popups can be really effective, especially when partnered with some sort of discount code, even if they still abandon their cart, you have another opportunity to draw them back in and potentially collect their details.
A special offer, discount code with a limited time, a reminder or even a newsletter signup is all great as an exit-intent popup.
Rounding things up, put yourself in the shoes of the consumer when creating your popups. Check out some competitor websites and see what they’re doing and what you can see is working for them and put your own spin on things.
Popups should never be demanding, they should offer some sort of value to consumers. Maybe you have a brand that has a strong community and you can extend an invite to first-time visitors.