In the ever-evolving world of ecommerce, personalisation has become the differentiator between good and standout customer experiences. Today, we’re shining our spotlight on Rebuy, an innovative omnichannel personalisation platform that’s helping thousands of Shopify and Shopify Plus merchants like you boost conversions, increase average order value, and enhance customer lifetime value.

Why We Love Rebuy (And Why You Will Too)

Trusted by over 10,000 retailers worldwide, Rebuy has established itself as a go-to solution for brands looking to create engaging shopping experiences that transform browsers into lifelong customers. Their AI-powered technology enables merchants to build upsells and cross-sells through an intuitive no-code, low-code, or fully coded approach, making personalisation accessible to businesses of all technical capabilities. 

Four Ways Rebuy Will Transform Your Customer Experience

Smart Search: Help Customer Find (And Buy) More 

Gone are the days of basic search functionality. Rebuy’s Smart Search enhances the typical search experience by implementing personalised merchandising alongside search results. This approach not only helps shoppers find exactly what they’re looking for but strategically recommends complementary products to drive discovery and increase revenue. Key features include:

• Embed reviews and ratings in search results
• Customisable templates or custom coding options
• Detailed reporting tools to track performance
• Lightning fast and accurate search results

Personalised Product Recommendations

You don’t need a data science degree to create personalised recommendations with Rebuy. Their platforms uses what they call ‘Data Sources,’ which are essentially smart rulesets that leverage multiple data points to surface personalised offers specifically tailored to each shopper. Merchants can tap into AI endpoints for pre-set product groups like ‘frequently bought together’ or ‘customers also viewed,’ or create custom rulesets based on specific filters such as product tags, collections, or cart subtotal. 

This level of customisation ensures that customers see the most relevant products at exactly the right moment in their shopping journey.

Checkout Boosters: The Digital Impulse Buy

Just as grocery stores strategically place snacks and small items in the checkout line, Rebuy enables ecommerce brands to implement a digital version of this proven strategy. Their Checkout Extensions allow merchants to surface relevant cross-sells right before shoppers finalise their purchase, boosting average order value at that critical decision moment. 

Robust Testing and Analytics 

If you’ve been intimidated by analytics in the past, you’ll appreciate Rebuy’s straightforward reporting dashboard. You can easily track how each widget performs and see exactly how much additional revenue your personalisation efforts are generating. 

And when you’re ready to optimise further, their A/B testing tool helps you compare different approaches to see what resonates best with your customers. As the Rebuy team puts it, “You can take the guesswork out of ecommerce and tap into unrealised revenue you’re leaving on the table.”

The Every Man Jack Success Story 

The proof is always in the performance, and Rebuy's partnership with men's grooming brand Every Man Jack demonstrates the platform's impact. By implementing Smart Cart, cart cross-sells, gift-with-purchase incentives, subscription upsells, and post-purchase offers throughout the customer journey, Every Man Jack achieved some remarkable results including:

• 10.68% increase in average order value
• 53.56% of orders using a Rebuy add-on
• Significant growth in subscribers through in-cart subscription upsells
• Substantial time and resource savings

Seamless Integration with Shopify 

What makes Rebuy particularly valuable to the Shopify ecosystem is its seamless integration capabilities. The platform transforms on-site pages with customisable widgets while also integrating with Shopify's best-in-class apps to implement recommendations across off-site channels like email, SMS, mobile apps, tracking pages, and support portals.

For Shopify Plus merchants, Rebuy's Checkout Extensions have been a game-changer, allowing brands to personalise the checkout flow with custom content blocks that can showcase reviews, testimonials, trust badges, and strategic messaging, all working together to boost confidence and conversions during that critical checkout moment.

We’re Here to Help You Get Started

Adopting a new platform can be daunting, but Rebuy has created both self-guided and assisted onboarding paths to ensure merchants can get started with confidence. Their robust Help Center and Development Hub provide detailed walkthroughs, while their dedicated Merchant Success Managers offer personalised guidance tailored to each business's specific goals. New users can also visit 'Get Started With Rebuy' Page, which outlines a clear, step-by-step guide for brands looking to make the most of their Rebuy setup.

For those who prefer a fully managed approach, Rebuy's Launch Team handles the complexity of implementation, allowing brands to "sit back and relax" while the experts bring their personalisation vision to life.

Why We Partnered with Rebuy

When we asked why Rebuy chose to partner with Rainy City Agency, their response highlighted the perfect alignment of expertise and vision:

"Rainy City Agency stood out as the perfect partner for Rebuy due to their exceptional expertise in designing and optimising Shopify websites. Their team consistently delivers beautiful, high-performing websites tailored to client needs, making them a natural fit for our goals."

This partnership has delivered outstanding results for merchants by combining Rebuy's cutting-edge personalisation tools with Rainy City's technical and creative brilliance. Together, we’re redefining what's possible in the ecommerce experience.

The Rebuy team notes that the partnership is "centered on creating value for everyone involved—clients, RCA, and Rebuy." Beyond client work, they appreciate Rainy City's community-building efforts through events that foster knowledge-sharing and networking within the Shopify ecosystem.

The Future of Ecommerce Personalisation 

Looking ahead, Rebuy is at the forefront of several key trends shaping the future of ecommerce personalisation:

1) Real-Time Personalisation 

With advancements in AI and machine learning, brands will move beyond static customer profiles to leverage real-time data. This allows for dynamic personalisation, where product recommendations, content, and offers can be adjusted instantly based on the shopper’s immediate behaviour and context.

2) Hyper-Personalised Journeys

As data integration improves, brands will be able to provide hyper-personalised experiences by unifying insights from multiple touchpoints, such as browsing history, social media interactions, and purchase behaviour. This creates cohesive and seamless journeys tailored to the unique needs and desires of individual customers.

As AI continues to evolve, Rebuy is positioning merchants to deliver increasingly targeted experiences that drive both customer satisfaction and business results in a competitive digital landscape.

Ready to Transform Your Shopify Experience?

In an era where customer expectations are constantly rising, generic shopping experiences simply don't cut it anymore. Rebuy offers Shopify and Shopify Plus merchants the tools to create personalised journeys that not only meet but exceed these expectations, turning casual browsers into loyal customers and boosting key metrics along the way.

Ready to see how personalisation can transform your ecommerce business? 

Explore Rebuy's platform and discover the power of tailored shopping experiences that engage customers and drive growth. Get started today and join the thousands of merchants already reaping the benefits of smart, strategic personalisation.

Learn more about implementing Rebuy on your Shopify store.

Meet the Team Behind Rebuy