Optimising for Success in 2023: Rainy City’s Shopify Event Recap

Optimising for Success in 2023: Rainy City’s Shopify Event Recap

Rainy City, an award-winning Shopify Plus Design & Development Agency, recently hosted its highly anticipated first Shopify event of 2023 in Manchester. The event was a huge success, bringing together some of the most knowledgeable minds in the e-commerce industry, including brands such as Nadine Merabi and Swissklip.


The evening kicked off with networking over drinks, giving attendees the chance to connect with fellow e-commerce experts and merchants. The atmosphere was buzzing, with attendees sharing their insights and experiences while building meaningful relationships and connections. 

Panel 1: AMA 

The first panel featured an AMA (Ask Me Anything) session featuring speakers who work with some of the world’s leading brands on Shopify. The panel discussion covered a broad range of topics, including the latest tips and tricks on how to optimise your Shopify site for success, insider knowledge on how to scale your brand in 2023, and trade secrets from experts. 

Panel 2: Tech Partners 

The second-panel discussion of the evening featured Rainy City’s tech partners REVIEWS.io and dotdigital, who shared invaluable insights and actionable strategies for scaling your brand in 2023. Attendees learned all about how to navigate the increasing limitations on consumer data, rising acquisition costs, and other obstacles that e-commerce brands are facing. They also gained insights into design and development trends to consider in 2023 such as dark mode and immersive scrolling. 

Key Takeaways 

Attendees left the event with endless tips and tricks on how to scale their brands on Shopify in 2023. Some of the key takeaways were:

  • More brands are now shifting towards reducing acquisition costs and improving their customer lifetime value. 
  • Use tools like Google Analytics and heat mapping to establish user behaviour.
  • Implement AI into your Shopify store to get visitors to add more to their cart. 
  • Increase customer interaction with elements like reviews and interactive features to build trust with visitors and get them to convert. 
  • Consider design and development trends such as dark mode and immersive scrolling to keep users engaged and interested. 

Overall, Rainy City’s event was a perfect opportunity for merchants to learn, share, and grow in the e-commerce industry. The event’s insightful panel discussion and fantastic networking opportunities ensured that attendees were left with a deeper understanding of how to thrive on Shopify in 2023. Attendees praised the event as “the best Shopify Plus event we have ever been to,” and many are already looking forward to the next one. 

If you missed this event, don’t worry! Keep an eye out for future events hosted by Rainy City, and make sure to get the most out of your e-commerce journey. 

Check out more of our Manchester Shopify Events.

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James McManus

James McManus

Shopify Growth Consultant

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