A $40,901 Shopify day: BFCM week 2019

A $40,901 Shopify day: BFCM week 2019

A $40,901 Shopify day with a 5.95% conversion rate to kick off BFCM week 2019. This was the Saturday before Black Friday. The core things we implemented in this store to ensure they got off to a strong start were:

  • No coupon code required. Make it easy for people to claim the offer hands free and not have to jump through any hoops which could hurt conversions.
  • Edit the site banner to reflect this and check on desktop and mobile. This makes it easy for people to understand the offer and act fast on it.
  • Change product copy to make it clear the offer is live and that any previous offers won’t be confused with the BFCM offer.
  • Changed the @privvy email popup copy to mention that there is 20% off store wide with no coupon required while still giving people the option to enter their email and receive @klaviyo sequences.
  • Pre-plan @klaviyo email sequences and be sure to re-send to unopens.
Back to blog
James McManus

James McManus

Shopify Growth Consultant

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

Book a call