Staying on top of key holidays in the eCommerce calendar is crucial for any brands on Shopify looking to connect with customers and increase conversions.
The Rainy City eCommerce holiday calendar will help you prepare for any national days, weeks, and months that may be relevant to your industry and to get your content and holiday sales ready, ahead of schedule.
Feel free to download a copy of this content planner and add your own key dates!
Now, let’s explore key holidays to keep in mind for brands on Shopify in 2024:
January 2024
The start of a new year is a great opportunity to connect with your customers and help them start fresh. Consider creating content that focuses on goal-setting, self-improvement, and new beginnings.
1st - 31st January: Veganuary
1st - 31st January: Dry January
1st January - New Year’s Day
2nd January - World Introvert Day
4th January - National Trivia Day
6th January - National Technology Day
8th January - National Clean Off Your Desk Day
13th January - National Vision Board Day
14th January - World Logic Day
15th January - Martin Luther King Jr. Day + Blue Monday
19th January - Confederate Heroes’ Day + Get To Know Your Customers Day
20th January - National Cheese Lover’s Day
21st January - World Religion Day + National Hugging Day
22nd January - Celebration of Life Day
23rd January - National Handwriting Day + National Pie Day
24th January - National Compliment Day
26th January - National Fun at Work Day
28th January - Data Privacy Day
29th January - National Puzzle Day
31st January - National Hot Chocolate Day
February 2024
Valentine’s Day is a major holiday for eCommerce brands, particularly those in the gift, fashion, and beauty industries. Consider running a Valentine’s Day sale or promoting gift ideas.
1st - 20th February: Random Acts of Kindness Week
2nd Febraury - Groundhog Day
4th February - World Cancer Day + Super Bowl
6th February - Safer Internet day
9th February - National Pizza Day
10th February - Chinese New Year
11th February - International Day of Women & Girls in Science
13th Febraury - Galantine’s Day + World Radio Day
14th February - Valentine’s Day
17th February - Random Acts of Kindness Day
19th February - Presidents’ Day
20th February - National Love Your Pet Day
21st February - Pancake Day
22nd February - World Thinking Day
March 2024
Spring is just around the corner, and people are starting to look forward to warmer weather. Take advantage of your customers' high morale.
1st - 31st March: Women’s History Month
1st March – Saint David’s Day + World Candle Day
3rd March – World Hearing Day
4th March – National Grammar Day
6th March – National Dentists Day
7th March – World Book Day
8th March – Employee Appreciation Day + International Women’s Day
10th March – Mother’s Day
11th March – National Napping Day
14th March – World Kidney Day
15th March – World Red Nose Day (Comic Relief)
20th March – International Day of Happiness
21st March – World Down Syndrome Day
23rd March – National Puppy Day
29th March – Good Friday
31st March – International Transgender Day of Visibility + Easter Sunday
April 2024
April is a busy month for holidays, from Easter to Earth Day and everything in between. Consider running a promotion or creating content that focuses on Easter traditions, such as egg decorating, or Easter recipes.
1st April – April Fool’s Day + Easter Monday
2nd April – Autism Awareness Day
3rd April – National Walking Day
5th April – Good Friday
7th April – World Health Day
9th April – Last Day of Ramadan
10th April – Eid + National Siblings Day
11th April – National Pet Day
15th April – Passover Begins + World Art Day
18th April – Get To Know Your Customers Day
22nd April – Earth Day
23rd April – English Language Day
25th April – World Penguin Day
28th April – World Day for Safety & Health at Work
29th April – International Dance Day
30th April – National Honesty Day
May 2024
With warmer and longer days, people are feeling more upbeat. Make the most of the good morale. It’s also the month of Mother’s Day, so don’t forget to celebrate the wonderful mothers in your lives.
1st – 31st May: National Photography Month
1st – 31st May: National Bike Month
2nd May – World Password Day
5th May – African World Heritage Day
7th May – National Teacher Day
8th May – World Red Cross Day
12th May – International Nurses Day
13th May – World Cocktail Day
16th May – International Day of Light
18th May – International Museum Day
19th May – World Baking Day
20th May – World Bee Day
21st May – International Tea Day
27th May – Memorial day + Spring Bank Holiday
30th May - National Creativity Day
June 2024
Father’s Day is another major holiday you don’t want to forget - unless you’re prepared to deal with a potentially grumpy dad.
1st – 30th June: Pride Month
1st June – Dinosaur Day + National Donut Day
5th June – World Environment Day
7th June – National Donut Day
8th June – World Oceans Day + National Best Friends Day
10th June – National Herbs & Spices Day
12th June - National Loving Day
15th June – Nature Photography Day
16th June – Father’s Day
18th June – International Sushi Day
20th June – World Refugee Day
21st June – International Yoga Day + National Take Your Dog To Work Day + National Selfie
22nd June – World Rainforest Day + National Kissing Day
27th June – National Handshake Day
30th June – Social Media Day
July 2024
We’re over halfway through the year, so now is the perfect time to take a step back and evaluate your business. Use this month to analyse your sales data and plan ahead for the rest of the year.
1st – 31st July: National Ice Cream Month
1st - 31st July: national Picnic Month
1st July – International Joke Day
2nd July – National I Forgot Day
4th July – Independence Day
7th July – World Chocolate Day
8th July – National Video Game Day
10 July – National Kitten Day
18th July – Get To Know Your Customers Day
21st July – National Junk Food Day
26th July – National All or Nothing Day
30th July – International Day of Friendship
August 2024
With a number of holidays to choose from, August is a great time to offer promotions and discounts. Consider offering back-to-school deals or end-of-summer sales.
1st – 31st August: Happiness Happens Month
1st August – National Girlfriend Day
2nd August – International Beer Day
8th August – International Cat Day
9th August – National Book Lovers Day
12th August – World Elephant Day
15th August – National Relaxation Day
16th August – National Roller Coaster Day
17th August – National Thrift Shop Day
18th August – National Fajita Day
19th August – World Photography Day
22nd August – World Plant Milk Day
28th August – Summer Bank Holiday
30th August – National Beach Day
September 2024
As summer comes to an end and kids are back at school, why not offer a promotion to keep the high spirits for a little longer?
1st – 30th September: Childhood Cancer Awareness Month
1st – 30th September: World Alzheimer’s Month
2nd September – Labour Day
4th September – Back to School
5th September – International Day of Charity
6th September - National Read a Book Day
10th September – World Suicide Prevention Day
13th September – Roald Dahl Story Day
19th September - Youth Mental Health Day
21st September – International Day of Peace + World Alzheimer’s Day
27th September – World Tourism Day + World’s Biggest Coffee Morning (by MacMillan)
28th September – Ask a Stupid Question Day
29th September – World Heart Day
30th September – International Podcast Day
October 2024
With the arrival of fall, people are getting in the mood for cozy nights in and warm drinks.
1st – 31st October: Black History Month
1st – 31st October: Breast Cancer Awareness Month
1st – 31st October: Stobtober
1st October – International Coffee Day + World Vegetarian Day
2nd October – Random Acts of Poetry Day
3rd October– Mean Girls Day
5th October – World Teachers Day
10th October – World Mental Health Day
13th October – National Train Your Brain Day
16th October – World Food Day
18th October – Get To Know Your Customers Day
25th October – World Pasta Day
29th October – National Internet Day
31st October – Halloween + National Magic Day
November 2024
November is a busy month for holidays, with Black Friday and Cyber Monday being the biggest shopping days of the year. Be sure to plan ahead and offer promotions or discounts to capitalise on these events.
1st – 30th November: Movember
1st – 30th November: World Vegan Month
1st November – World Vegan Day + Diwali + National Stress Awareness Day
2nd November – National Sandwich Day
4th November – National Candy Day
5th November – Bonfire Night (Guy Fawkes Night)
11th November – Remembrance Day + Veterans Day
13th November – World Kindness Day
14th November – World Diabetes Day
15th November – National Recycling Day
19th November – International Men’s Day
28th November – Thanksgiving Day + National Day of Giving
29th November – Black Friday
December 2024
Most people have probably finished their holiday shopping by November, though last-minute shoppers are always inevitable. Consider offering gift guides or promotions for last-minute buyers.
1st December – World AIDS Day
2nd December – Cyber Monday
3rd December – International Day of Persons with Diabetes
5th December – International Volunteer Day
7th December – Small Business Saturday
8th December – National Brownie Day
9th December – Green Monday
10th December – Human Rights Day
24th December – Christmas Eve
25th December – Christmas Day
26th December – Boxing Day
31st December – New Year’s Eve
We hope this planner helps you in planning your eCommerce content for 2024! Remember that this is only a guide, and it's important to research the specific dates relevant to your industry in order to create the most relevant content for your audience. Good luck!