Shopify

The Merchant’s Table

Conversion rate increase from 0.7% – 1.43%
Making homes beautiful, The Merchants Table curate, collaborate and create with exceptional makers and artists. Producing unique decorative objects for your home.
The Merchant’s Table

Why Rainy City?

After being on Squarespace for a few years, The Merchants Table started to feel restricted by the platform and was looking for a more scalable solution that allowed them to continue to grow.

A new direction for UX was needed so their customers could explore the vast range of makers they have on the site.

Project details:

  • Custom landing pages for each maker
  • Clean product pages that had all relevant information about the markers and their processes
  • Events & Workshop page to highlight any customer events happening in-store

The challenge

Due to the lack of features on their previous platform, The Merchants Table hasn’t been able to showcase their range of markers and their products, making it quite difficult for them to have products linked throughout the website to give customers a unique and well-rounded experience.

challenge_img

Inventory solutions

Also struggling with a solid inventory management system to manage their online and offline presence.

The Merchant’s Table has primarily been a brick and mortar store so it was important for us to create a smooth transition and cohesive experience between the website and brick and mortar store.

From maker to menage

Working closely with the creative team at the Merchant’s Table, we told the story of the markers and linked them to the products, creating a story that customers can follow so they feel inspired by the creative process.

The results

The new Shopify store for The Merchant’s Table is highly optimised across all devices. The clean and traditional feel from their physical retail store has been transitioned perfectly into a digital setting, allowing customers to navigate throughout the store with the same feeling they’d get in a retail environment.

  • Introducing Shopify POS
  • Cohesive design from online to offline
  • Migration of products, customers and order data over to Shopify

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

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