Shopify

The Better Skin Co.

Creating brand guidelines and implementing them throughout packaging, website & social channels.
In search of the American Dream, The Better Skin co-founders headed to the U.S. with their most prized possessions, including a secret recipe for their famous miracle cream.
The Better Skin Co.

Why Rainy City?

The Better Skin Co came to us as they were in the planning phases of refreshing their packaging.

After a strategy session and a free Shopify store audit, we were brought on to develop a new set of brand guidelines, packaging design and a Shopify redesign.

Project details:

  • New packaging design for all products
  • Brand guidelines
  • Graphic design guidelines
  • New product page

The challenge

Better Skin wanted to portray a more fun and gender-neutral brand image. Their strapline ‘for all people’ needed to be reflected in the packaging and the branding. When we audited the Better Skin Co Shopify store, finding that their products were not being showcased as well as they could be.

We streamlined the purchase process, with a more user-friendly product form and effectively sectioned product, brand and delivery information.

As part of the brand refresh, we aimed for bolder, more impactful and gender-neutral branding.

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Improving customer interaction & social proof

Our design process led us to research competitor branding and presented Better Skin Co with three options of design direction.

As the design process evolved in discussions with Better Skin Co, we developed a winning concept to create something truly unique for their brand.

Whilst reviewing competitor Shopify stores, we found rival brands were lacking the creative vision and not using strategies such as social proofing to support product claims.

The results

We successfully completed packaging and a full set of brand guidelines for the company to take forward in further projects. Their full product catalogue was displayed within the new template, complete with the additional suggest content we advised

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

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