The Better Skin Co.
Creating brand guidelines and implementing them throughout packaging, website & social channels.
In search of the American Dream, The Better Skin co-founders headed to the U.S. with their most prized possessions, including a secret recipe for their famous miracle cream.
Why Rainy City?
The Better Skin Co came to us as they were in the planning phases of refreshing their packaging.
After a strategy session and a free Shopify store audit, we were brought on to develop a new set of brand guidelines, packaging design and a Shopify redesign.
- New packaging design for all products
- Brand guidelines
- Graphic design guidelines
- New product page
Better Skin wanted to portray a more fun and gender-neutral brand image. Their strapline ‘for all people’ needed to be reflected in the packaging and the branding. When we audited the Better Skin Co Shopify store, finding that their products were not being showcased as well as they could be.
We streamlined the purchase process, with a more user-friendly product form and effectively sectioned product, brand and delivery information.
As part of the brand refresh, we aimed for bolder, more impactful and gender-neutral branding.
Improving customer interaction & social proof
Our design process led us to research competitor branding and presented Better Skin Co with three options of design direction.
As the design process evolved in discussions with Better Skin Co, we developed a winning concept to create something truly unique for their brand.
Whilst reviewing competitor Shopify stores, we found rival brands were lacking the creative vision and not using strategies such as social proofing to support product claims.
We successfully completed packaging and a full set of brand guidelines for the company to take forward in further projects. Their full product catalogue was displayed within the new template, complete with the additional suggest content we advised
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”