Stranded Hair Group

300% Increase In Sales In 90 Days 114% Increase In Conversion Rate
From a humble retail outlet in Manchester, Stranded Hair Group has quickly become one of the world’s most popular hair extension suppliers. It’s easy to see why – sustainability, quality, and beauty being the hallmarks of every Stranded product.

Standed Hair Group

Why Rainy City?

Rainy City worked closely with the Stranded team to design an eCommerce site that communicated their rich brand experience through UX, Visual Design, and a unique Shopify theme customization.

Stranded brand invests a lot in how their customers experience their products (often in collaboration with them), so they wanted an agency that relayed this high level of consideration and attention to detail.

Project details:

  • Custom theme design
  • Migration of +20k users
  • Responsive development
  • Rapid deployment
  • Customized tool integration
  • Page speed optimization

Streamlined Online Experiences

When reviewing the site, we found a primary issue was a complicated user journey from landing page to purchase. The site map involved complex navigation links that confused customers, preventing them from making a quick purchase. We dramatically reduced onsite times through user testing and the use of Zipify’s one-click sell while providing a quick and easy ordering process.


High Value Product Pages

For customers who wanted more clarity, we developed long-form product detail pages. These elements provided valuable product information (color swatches, returns, guarantees) and incorporated video and lifestyle imagery. We boosted the value of these pages further through benefits, social proof, and user-generated content. Finally, we implemented a powerful selection tool for customers to enjoy a shop-like purchasing experience.

Extensions Of Style

We worked closely with the team to produce an updated brand and font color palette. Choosing from 3 different concepts, Stranded selected a dramatic and sophisticated scheme, reflecting their products’ timeless and ageless appeal

The results

When the new store launched, it had gained a streamlined user experience and a sophisticated rebrand that set the company above the competition. Within three months of the launch, we boosted the store’s conversion by 114% and increased sales by 300%.


Increased conversion rate


Increase of total orders


Increased AOV

“We’ve seen massive growth in our e-commerce revenue since the site launched and we’re confident that Rainy City has significantly improved our customers online experience. I would recommend Rainy City to anybody who wants to grow their online presence and revenue, their creativity, flexibility and ecommerce knowledge is second to none.”

Gary Howe, Founder

Lets get to work

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