Shopify Plus

Sparkle in Pink

Through our optimisations, we were able to increase their conversion rate by 15%.
Not like most other boutiques around, Sparkle in Pink designs their clothing so they are original and focus on selling only the trendiest and highest quality items. They’re on a mission to create unique children’s wear and put a smile on their faces.
Sparkle in Pink_image

Why Rainy City?

We worked with Sparkle In Pink to optimise their back end code to increase site speed. Taking them from a site speed score of 7 to an average of around 65.

Our full website audit was delivered by our lead UX & UI designer Sarah, who established how we can increase conversions through a number of optimisations.

Project details:

  • New UX flows
  • Design & Graphics
  • Desktop & Mobile experience

The challenge

Their Shopify store had been running very slow. When reviewing the website data and seeing the user flow, we found certain sticking points throughout the store that were stopping users from converting.

challenge_img

Android App Updates for Shopify Merchants

To keep elements of the store and functionality the same across different platforms, we worked on Sparkle in Pink’s Android app.

To get the data from their Shopify store to their Android app, we used Retrofit to seamlessly get the data from the Growave API endpoints and updated their product and collection pages to show the reviews.


New Shopify user flow for increased conversions

Evaluating their current setup, we implemented industry-leading UX strategies to assist visitors as they navigate through the site, guiding them to products that they may be interested in.

Up & running for BFCM

Due to the time we onboarded Sparkle In Pink, the countdown was already on with the run up to Black Friday Cyber Monday.

Our efficiency and internal processes during discussions with Sparkle in Pink meant that we were able to get everything up, optimised and fully tested prior to launch.

The results

We worked with Sparkle In Pink to optimise their back end code to increase site speed. Taking them from a site speed score of 7 to an average of around 65.

Improving conversions and average order value.

15%

Increased conversion rate

19%

Increase of total orders

16%

Increased AOV

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

Book a call