The brief
Despite their strong market position, their digital presence was not keeping pace with their market reputation. Their outdated website failed to effectively showcase their extensive product range and the lack of mobile optimisation was becoming increasingly problematic in today’s mobile-first market.
Buyers struggled with complicated navigation and poorly organised product categories, and the suboptimal search functionality made product discovery a frustrating experience. Overall, it was difficult for customers to efficiently browse and place bulk orders.
These issues were further amplified by slow loading times, particularly when displaying high-resolution product images, as well as inadequate systems for handling seasonal peaks in demand. The combination of these challenges directly impacted their conversion rates and made it difficult for buyers to efficiently place orders, especially during crucial seasonal periods like Christmas and Valentine’s Day.
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