Shopify Plus


1153% Increase in Sales In 90 Days & 150% Increase In Conversion Rate
Find out how Ogee smashed their revenue targets through a streamlined migration and ongoing optimization that matches beauty with customer care.


Winning The Beauty Contest

Ogee is a trailblazer in the highly-competitive US luxury beauty market, creating cruelty-free solutions that accentuate beauty and nourish skin.

When Ogee came to Rainy City in 2018, they were looking to migrate from their constricting eCommerce platform to Shopify. They found both their sales and conversion rates were low and were struggling to work within the complexities of the platform.

They had the ambition to:

  • Showcase a growing product line
  • Reflect their brand and USPs with an intuitive website
  • Accelerate conversion rates and sales
  • Migration from Magento to Shopify Plus

More Than Skin Deep

Working with the Ogee team, we looked at the purchasing habits of beauty and skincare customers. With almost 80% accessing the site via mobile, we created quick-purchase roadmaps – shortening the journey from homepage to purchase. With Ogee’s focus on 100% organic ingredients, we made sure the USP was weaved through the front pages.


Creating a Stunning Experience

At first glance, the current Ogee site worked well, but we saw how a product page redesign could make for a better shopping experience and boost conversion rates.

In physical retailers, the customer advice given by skincare experts is paramount to guide purchases. Working with Ogee, we created long-form product pages that reflected these relationships. By concisely defining the ingredients and how they benefit the reader alongside ‘how to apply’ guides, we helped persuade purchases.

Accelerating Growth

Following the initial flourish in sales, Ogee came back to us looking for advice on further optimization and how to keep sales skyrocketing. To create a truly authentic shopping experience, we redesigned using Shopify Plus.

The Finishing Touches

Our design and development work, combined with a targeted user experience strategy, created a dramatic increase in both sales and conversion rates for Ogee. The brand has now been featured in the bestsellers list from Marie Clare to Vogue.

The results

Our work with Ogee resulted in their most successful Black Friday to date.

“Working with Rainy City Agency has made our lives immeasurably better – they’re experts in the field, which made the work feel effortless. The results continue to defy our expectations!”

Alex Stark, Founder

Lets get to work

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