Shopify Plus

My Cube Safe

For generations, Mycubesafe has been entrusted with the important task of safeguarding what people hold most dear. More recently by reimagining the look and function of modern safes and integrating cutting-edge technology.

Why Rainy City

The team at Mycubesafe had been experiencing obstacles with a pre-existing headless setup, which was difficult to use and hampered their day-to-day running of Shopify Plus.

Rainy City proposed a strategic solution to overhaul the headless architecture and rebuild the front-end from the ground up, leveraging Shopify's latest 2.0 features and focusing on CRO.

Project Highlights

  • CRO auditing
  • UX best practice improvements
  • Bespoke theme development
  • Rebuy integration
  • Klaviyo integration
  • Custom product bundler
  • Ad landing pages

The challenge

The complexities of the pre-existing headless setup impeded the Mycubesafe team’s productivity, hindering their ability to concentrate on core operations and driving growth.

Alongside ensuring improvements to the team’s workflows and productivity, a migration poses a number of technical challenges.

We analysed the existing site structure under the headless setup which included on-site data, existing search engine rankings and generally how traffic sources were interacting with the site and converting.


Simplified Architecture

The migration away from the headless setup eliminated the hindrances that were slowing down the Mycubesafe team’s productivity and allowed us to focus on optimising the website for growth.

With Shopify's inbuilt features, Mycubesafe gained the ability to swiftly deploy and update new features.

A Focus on Growth

Taking a data first approach, we set about deploying a number of improvements including a restructured navigation, an overhaul of the product detail page and various site-wide enhancements such as trust signals and abandon cart pop-ups.

Improving AOV

We partnered up with Rebuy to drive a boost in a AOV by leveraging their intelligent, AI driven product recommendations across every stage of the user journey.

In just 90 days, we’ve seen a 6% increase in AOV using Rebuy’s product discovery engine across key areas of the website.

Product Bundles

We identified an opportunity to enhance both AOV and customer offerings. We developed custom bundle functionality that enables the team to swiftly deploy curated bundles of perfectly

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

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UK: 0800 5202 212 | USA: 929-999-5854

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