Shopify Plus

Mexicali Blues

16% Increase in average order value.
Mexicali Blues is a chain of stores based in Maine, that sells its own line of self-branded clothing, jewellery, accessories, home decor and gifts
Mexicali Blues

Why Rainy City?

Mexicali Blues approached us for a review on their previous Shopify store with a full design and UX audit.

In our report, we highlighted some key areas of the site that we could help improve in terms of functionality, designing the site for how users wanted to shop and improving usability across different devices.

Project details:

  • Usability
  • Cross-sell functionality
  • Customer Experience

The challenge

Their theme template was quite dated, so we had to rewrite a lot of the code to show the features that we’d presented in our mockups. As Mexicali Blues have a lot of products, we had to ensure that the data was clean, enhanced and finalised before launch.

challenge_img

Mobile first shopify optimisation

Their theme template was quite dated, so we had to rewrite a lot of the code to show the features that we’d presented in our mockups.

As Mexicali Blues have a lot of products, we had to ensure that the data was clean, enhanced and finalised before launch.



Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

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