Hey, I’m Pete, Meta ads expert & Rainy City co-founder

For nearly a decade, I’ve been managing millions of dollars in ad budgets for Shopify brands.

This checklist isn’t some rehashed playbook full of filler content that won’t actually move the needle.

It’s a constantly evolving, tested approach that’s working RIGHT NOW for the top eCommerce brands we support.

All in an easy-to-implement, no-fluff, actionable checklist.

If you're:

• Feeling overwhelmed by rising ad costs and declining performance
• Struggling to cut through the noise in increasingly crowded feeds
• Frustrated with outdated tactics that aren't delivering results anymore
• Stuck with an ads agency that make you feel like another number, with no real way to know if what they’re doing is actually working

...then this checklist is your lifeline.

I’ll show you how to create 5 high-impact creatives, set up bulletproof tracking, and iterate for consistent growth.

It's the same process that's helping our clients scale to 8-figures and beyond.

Here's exactly what's inside

• The 4 reasons why creative testing is crucial for Meta Ads success
• How to create scroll-stopping ad variations that resonate with the right people
• Our step-by-step process for analyzing ad performance and scaling winners
• The "pattern interrupt" technique that's helping our clients stand out in crowded feeds
• Why your best-performing ad might actually be holding you back (and how to fix it)
• The little-known pixel setup that gives you an edge on your competition