Loungeable

Loungeable is a medium-sized UK fashion brand that has carved out a place in the luxury loungewear market. Known for their super-soft fabrics and trend-focused designs, they create clothing that perfectly balances style with comfort. As a growing presence in the premium sleepwear sector, Loungeable needed a digital presence that would reflect their brand’s commitment to quality and luxury while delivering a seamless shopping experience.

30% increase in sales within the first three months post-launch

The brief

When Loungeable approached Rainy City, they were preparing to debut a brand new e-commerce store. Their primary challenge lay in creating a platform that could effectively showcase their luxury products while providing a seamless shopping experience for their customers. They needed a solution that could not only capture their brand’s luxury aesthetic and commitment to comfort but also provide robust e-commerce functionality to drive traffic, conversions, and long-term growth from day one.

Key points included:
• Establishing a distinct brand voice and aesthetic that resonated with their target market. 
• Ensuring flawless performance for a smooth launch, including fast load times and easy navigation. 
• Creating a scalable platform ready to handle future growth ambitions.

Tabs Section