La Fromagerie

70% increase in sales since Shopify store launch

La Fromagerie was born after founder Praticia returned to London after a skiing trip with a wheel of Beaufort Chalet d'Alpage which she sold from her garden shed. Since then, Patricia has grown La Fromagerie into an award-winning business with both an eCommerce store and three brick and mortar stores across London.

Why Rainy City?

La Fromagerie came to Rainy City looking to migrate their platform from SquareSpace to Shopify, this was a natural step for them as their previous platform could not offer the customisation and navigation that Shopify can.

Working together, we decided with La Fromagerie the main project goal was to design and build the La Fromagerie site with an aim to convert and establish a clear brand identity throughout the website.

Project details:

  • Platform migration to Shopify
  • Shopify design and development
  • Improved user journey and enhanced UX
  • Enhanced shipping and delivery functionality

The Challenge 

During the migration process from the previous host to Shopify, it was important that we correctly uploaded all 1000+ products, this was particularly challenging as not all products on the site are for sale. It was also important we successfully executed the difficult shipping process to ensure a seamless customer experience.


Our team ensured La Fromagerie’s launch incorporated several pieces of functionality including subscriptions, reviews, rewards and loyalty. This was essential as it’s an effective way of attracting new users whilst also being a powerful customer retention tool for the brand and enable you to focus on LTV, AOV and CRO

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

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UK: 0800 5202 212 | USA: 929-999-5854

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