We got to work on a hybrid redesign, zeroing in on the pages that matter most in the customer journey. Throughout the process, we had to keep a few tricky things in mind. Not only did the site need to work beautifully across different browsers and devices, but it had to support some pretty unique technical features.

For example, James Showroom offers many of their products in a wide range of colour options, which created some challenges with Boost, their product filtering tool. It wasn’t handling the volume of variants quite the way the client expected, so we had to find workarounds to get it functioning smoothly. We also had to account for their use of multiple pickup locations and detailed inquiry forms, features that added extra layers to the design and user experience. 

The new site exceeded expectations, and James Showroom was so happy with the results that they signed onto a retainer, trusting us to provide ongoing support and optimisation. The redesigned site now authentically represents their brand and makes it easier for customers to discover and explore their offerings.