The main challenge was internationalisation.

Their site needed to work smoothly across different languages, while keeping content accurate and easy to manage. This included handling translations, currency settings, and user switching between regions without any issues.

There were also performance issues on the existing site, which were causing drop offs and lowering conversion rates.

On top of this, the brand has a clinical feel, so the design needed to be clean, clear, and approachable, while still providing detailed educational content, especially on medical product pages.

Platform Migration and Setup

We migrated Decalys to Shopify, providing a more stable and flexible platform for growth.

A key focus was setting up international functionality properly from the start. This included:

Supporting multiple languages and currencies
Ensuring users could easily switch between different regions
Making sure content displayed correctly across all versions of the site

Translation Implementation
We handled the migration and setup of translations using Shopify’s Translate and Adapt app.

This involved:

Moving existing translated content into Shopify
Testing all pages on the front-end
Ensuring language switching worked without any errors

This gave Decalys a reliable way to manage multilingual content going forward.

Design and User Experience
We worked closely with the client to understand their products, brand, and customer needs.

Using their research and inspiration sites, we created a clean and refined design that reflects the clinical nature of their brand without feeling cold.

Special attention was given to their product pages, especially for medical treatments like laser and PRP. These pages include clear educational sections to help users understand the products and feel confident in their purchase.

Future Ready Structure
The site was built with future SEO work in mind.

We ensured the structure, content setup, and performance would support ongoing optimisation as the brand grows into new markets.

The new Decalys site is faster, easier to use, and better suited for an international audience.

Key improvements include:

A smooth multilingual experience so users can browse and buy in their preferred language
Clear and reliable language switching for users
Improved performance, helping reduce drop offs
A clean design that reflects the brand’s clinical focus
Better structured product pages with strong educational content

The client was very happy with how the new site feels, and how well it supports both sides of their business.