Shopify

Chateau Beauchene

A fresh take on tradition, Chateau Beauchene is the seat of vinification and breeding of the various vineyards of the family.
Chateau Beauchene

Why Rainy City?

Chateau Beauchene wanted to set itself apart from other wineries and move away from traditional branding often associated with wineries and bring something fresh.

As their brand had grown over the years, they wanted to increase sales further and sell directly to the consumer, rather than using their site as just a source of information.

Chateau Beauchene were also looking to make it easier for customers to navigate as the old sites had been built on an old custom platform that didn’t have the ability to sell directly to the consumer.

Project details:

  • Migration from custom platform to Shopify
  • Modernized branding
  • New layout and online experience

The challenge

The existing site was very difficult for users to navigate and didn’t reflect their brand and how they wanted to be perceived by consumers.

To overcome this we re-platformed Chateau Beuchene to Shopify. Throughout the process, we worked closely with their branding team to provide clear direction when speaking about the brand’s heritage.

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Bridging products & events on Shopify

Creating a cohesive and clean layout with a user-focussed approach, effectively mixing the event and product elements of the website.



The results

Successfully rebranded to evoke their desired brand image., displayed their product catalogue in a clear and easy to buy manner.

Implemented best ecommerce and UX practices throughout every area of the site to ensure enjoyable browsing and shopping experience.

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

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