Bygge Bo

Conversion rate increased By 20% and revenue increased by 56%
“Att bygga ett bo” is a Swedish phrase which means “to build a nest.” When a bird builds a nest, it’s preparing and creating a safe environment for its eggs to hatch, that’s exactly what Bygge Bo do for their customers.

Bygge Bo

Why Rainy City?

Bygge Bo is a baby concept store, offering exclusive brands, high-quality products, and unique baby gifts.

They had had their site live for almost two years with minimal changes made to it, they were looking for a fresh new look using a bespoke template and a solution to exceed Shopify’s 100 variant limit.

Project details:

  • Easy to use navigation and mega menu
  • Enhanced collection page with filters
  • Long-form product pages with enhanced info about each product

The challenge

Bygge Bo have a vast product set which presented us with an issue due to the 100 variant limit in Shopify, needing inventory to cross sync and allow customers to build their own bundles without the use of an app.

As the site hadn’t been updated in a couple of years, it wasn’t up-to-date with Bygge Bo’s current branding and e-commerce industry standards.


Unique order process on Shopify

The new site allows customers to build out their bundles with ease, making the ordering process unique to their needs.

To overcome the complex product set we built a bespoke bundle builder so customers were able to order product bundles that are unique to them.

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854

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