Shopify
Bygge Bo
Conversion rate increased By 20% and revenue increased by 56%
“Att bygga ett bo” is a Swedish phrase which means “to build a nest.” When a bird builds a nest, it’s preparing and creating a safe environment for its eggs to hatch, that’s exactly what Bygge Bo do for their customers.
Why Rainy City?
Bygge Bo is a baby concept store, offering exclusive brands, high-quality products, and unique baby gifts.
They had had their site live for almost two years with minimal changes made to it, they were looking for a fresh new look using a bespoke template and a solution to exceed Shopify’s 100 variant limit.
Project details:
- Easy to use navigation and mega menu
- Enhanced collection page with filters
- Long-form product pages with enhanced info about each product
The challenge
Bygge Bo have a vast product set which presented us with an issue due to the 100 variant limit in Shopify, needing inventory to cross sync and allow customers to build their own bundles without the use of an app.
As the site hadn’t been updated in a couple of years, it wasn’t up-to-date with Bygge Bo’s current branding and e-commerce industry standards.
Unique order process on Shopify
The new site allows customers to build out their bundles with ease, making the ordering process unique to their needs.
To overcome the complex product set we built a bespoke bundle builder so customers were able to order product bundles that are unique to them.
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”