The brief
Budcraft wanted Rainy City’s help as they needed a quick turnaround of 6-8 weeks to launch. We conducted research which set a clear audience profile out and designed their new Shopify store with user experience at the forefront, this was important to budcraft as they're a new store and needed to reach the right demographic on launch.
Having previously worked with brands in regulated industries on Shopify, we knew how to overcome certain roadblocks that regulated industries face when launching a Shopify store.
Project details:
• New Shopify store setup
• Utilising New Shopify 2.0 features and sections
• Custom built template
• SEO Implementation
• Functionality enhancements
Our experienced UX team devised a brand pack which highlighted brand guidelines to be incorporated throughout the site, we also designed the flavour characters to appear throughout the site alongside playful wording to fit in with the brand identity.
We used Dawn 2.0 to create a sleek and modern interface whilst also ensuring a great customer experience and user flow that drives visitors through the site to key conversion points.