Shopify Plus

Baraka Shea Butter

Since launching the site, revenue has increased by 96%, CR increased by 21% from the previous year.
Baraka creates handcrafted oils and butter straight from the source to develop natural products that are great for your skin and have a direct impact on Ghanaian communities.
Baraka Shea Butter

How we did it?

We worked closely with the team at Baraka to develop an updated design for the store, we undertook lots of meetings with ideas and brought them together.

There were a lot of areas we looked to highlight and improve :

  • User experience for desktop and tablet
  • Long-form product pages
  • Easy to use navigation that allowed us to make the content much more digestible

The challenge

The original Baraka site was very heavy on content and information, as a mission-led brand, they put a great focus on their brand values, history and goals.

Baraka is a community-led project selling natural and organic shea butter from Ghana, every product purchased from Baraka helps the women and communities that make it.

challenge_img

Creating a better customer experience

WorkingWhen creating Baraka’s new store on Shopify, we had a lot of content to work with so it was important that we didn’t lose any of it and that we presented it in a way that told the Baraka story. We utilized landing pages to help split the content out, along with tabs to create a better visitor experience.


Your favourite products wherever you live

As Baraka have customers all over the world, we implemented GEO IP detection to make it easier for customers to shop wherever they live, utilising Shopify Plus and checkouts we were able to create a seamless transition for users across the globe.

Streamlined content layout

Our design and development work created a premium user experience that highlighted the Baraka story throughout the site. Utilising long form product pages and integrated videos to show how products work and what impact they have on local communities.

The results

Since launching, revenue has increased 98%, AOV 16% and CR 21%.

21%

Increased conversion rate

98%

Increase of total orders

16%

Increased AOV

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854
Email: hello@rainycityagency.com

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