RCA Blog

Discover practical guides to ecommerce, marketing, conversion rate optimisation, and UX design. We’ll also share growth stories, our clients have had with proven success – a great resource for inspiration and tips to help your grow your business.

Shopify vs. Magento: A Decision Making Guide

Shopify vs. Magento: A Decision Making Guide

Shopify or Magento? This guide cuts through the complexity to give you the information you need to make the best decision for your business. Choosing

5 Actionable Ways Shopify Store Owners Can Use ChatGPT

5 Actionable Ways Shopify Store Owners Can Use ChatGPT

Practical, useful methods for using ChatGPT to help run your ecommerce store. It’s been over a year since ChatGPT first appeared - bringing with it a

Maximising Conversions: A UGC Strategy Guide for Ecommerce Stores

Maximising Conversions: A UGC Strategy Guide for Ecommerce Stores

Have you ever been drawn to a product because of a real-life photo shared by an actual customer?  Join the club. A massive 79% of consumers say user-g

BFCM Shopify Store Guide for Increasing Sales, AOV & Checklists to prepare for the holidays

BFCM Shopify Store Guide for Increasing Sales, AOV & Checklists to prepare for the holidays

The holiday season is just around the corner, and you know what that means, right? It's time to dust off your festive spirit, hang up those twinkling

Shopify & GA4: Understanding the Basics of GA4 for Shopify Owners

Shopify & GA4: Understanding the Basics of GA4 for Shopify Owners

A simple, friendly introduction to GA4 for Shopify store owners It’s official. The ‘sunset’ on Universal Analytics has happened and we’re well into th

How to Carry Out a UX Audit on your E-commerce Website

How to Carry Out a UX Audit on your E-commerce Website

Co-written by our team of in-house, UX experts. This post guides you through the ins and outs of performing a UX audit on your eCommerce store. Whatev

5 Things to Consider Before Moving from Magento to Shopify

5 Things to Consider Before Moving from Magento to Shopify

Thinking about moving from Magento to Shopify? You’re not the only one. In recent years, many e-commerce businesses have been replatforming their onl

Shopify Uncorked: A Short Guide to Selling Wine Online

Shopify Uncorked: A Short Guide to Selling Wine Online

The wine industry’s digital presence has grown significantly in recent years.  Since the pandemic, a dramatic rise in online wine sales has led to an

Checkout Extensibility: Customise Your Checkout on Shopify Plus

Checkout Extensibility: Customise Your Checkout on Shopify Plus

Here’s everything you need to know about using Checkout Extensibility for your Shopify Plus store: What is Checkout Extensibility? Checkout extensibil