Love it or hate it, Facebook has revolutionised communication within the business world. Globally, there has been over 2.20 billion monthly active Facebook users in the first quarter of 2018. (Source: Facebook)
What this means for you: In case you had any lingering uncertainties, Facebook is an investment too big for you to ignore. Businesses now exist in a world of online real-estate where investment into digital presence will result into a greater return in customers. Therefore your company needs to be monitoring Facebook on a regular basis and ensuring its presence stays strong. One-third (32%) of Facebook users engage with brands regularly and expect exciting and frequent communication (Source: selfstartr). If there is not consistent content to keep your brand in front of your customers which adds value, your brand will gradually lose relevance online.
Due to the huge amount of content on Facebook it can be difficult to get your brand to stand out and resonate with your target customers. Here are some key social media tips to get back on top of your Facebook game:
⦁ ‘A picture says a thousand words’
Research suggests people respond much more proactively to posts with a visual element. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Creating images which resonate with your target audience is an effective method to gaining greater engagement.
It’s difficult not to mention how video is changing the online landscape, with technology giants like Cisco predicting online videos will constitute over 80% of all consumer internet traffic by 2020. Widespread availability of cameras and smart phones has provided companies with a powerful tool to create videos which share their unique story and vision without financial expense.
⦁ Engagement with users
Active engagement with users is a great way to form an online community and gain interest in your brand. Whether it is responding to reviews of your services or products, post comments or engaging in current discussions within your industry, sharing your company’s voice and place your company as an authoritative figure in your niche.
⦁ Sharing your perspective
With the popularity of Facebook Live, Snapchat and Instagram stories, there is growing demand for a raw and unfiltered insight into the behind the scenes functioning of brands and individuals. Documenting interesting aspects of your business which illustrate the personality and values of your company will grow interest and engagement. Consumers are beginning to demand relationships with the companies which they interact with. Although it can seem daunting, simple videos outlining company culture and changes to the business which may interest the customer can strengthen communication and brand loyalty.
Posting and engaging with your customers on Facebook will grow awareness of your company and develop the relationships and the community around your brand.
Let us know in the comments how you are going to up your Facebook game!