RCA Blog

Discover practical guides to ecommerce, marketing, conversion rate optimisation, and UX design. We’ll also share growth stories, our clients have had with proven success – a great resource for inspiration and tips to help your grow your business.

Five Common Myths About Shopify Plus

Five Common Myths About Shopify Plus

Written by Rebecca Worsley, founder of Rainy City Agency   Inspired by a conversation I had on the WTF is Retail?! Podcast, I am blasting through five

Shopify Summer Editions 2024: Latest Innovations

Shopify Summer Editions 2024: Latest Innovations

For the past 20 years, Shopify has dedicated itself to becoming the best platform for running a business, continually striving to make commerce better

Introducing Our Partner Spotlight Series: Featuring Penny Black & More

Introducing Our Partner Spotlight Series: Featuring Penny Black & More

At Rainy City Agency, we believe in the power of collaboration and the incredible results it can achieve. That’s why we’re excited to introduce our Pa

Celebrating Female Entrepreneurs

Celebrating Female Entrepreneurs

At Rainy City we are all about celebrating women and their achievements. While we appreciate the focus that International Women’s Day brings to issues

Shopify Winter Editions 2024: What You Need to Know

Shopify Winter Editions 2024: What You Need to Know

If you’ve been keeping an eye on the ecommerce landscape, you’re probably already aware that Shopify Winter Editions 2024 launched last week. While so

Shopify Plus Wholesale to be Replaced by Shopify B2B

Shopify Plus Wholesale to be Replaced by Shopify B2B

Sometime back in October 2023, Shopify announced that the Shopify Plus Wholesale Channel is being deprecated - in other words, phased out.  Note: this

Shopify Plus Agency Rainy City host eCommerce Morning Event in Manchester

Shopify Plus Agency Rainy City host eCommerce Morning Event in Manchester

Shopify Plus Agency Rainy City hosted their latest event at popular Manchester spot Albert Schloss. With help from event sponsors Nosto, the event bro

Rainy City Agency Host First London Shopify Event

Rainy City Agency Host First London Shopify Event

Award-winning Shopify Plus Agency Rainy City took on London this week to host their first Shopify event in the South of England. Following the huge su

Rainy City Host Customer Retention eCommerce Event in Manchester

Rainy City Host Customer Retention eCommerce Event in Manchester

Rainy City Agency hosted their latest eCommerce event with help from sponsors Rebuy, Rewind and Sendcloud. The evening consisted of two panels which b