RCA Blog

Discover practical guides to ecommerce, marketing, conversion rate optimisation, and UX design. We’ll also share growth stories, our clients have had with proven success – a great resource for inspiration and tips to help your grow your business.

Shopify vs. WooCommerce: The 2024 Comparison

Shopify vs. WooCommerce: The 2024 Comparison

In this comprehensive study, we look at the major differences between Shopify and WooCommerce to help you decide which is right for your busi

Shopify Unite 2021: Everything You Need to Know

Shopify Unite 2021: Everything You Need to Know

The infrastructure, tooling, and technologies that enable the future of commerce were the focus of this year’s Shopify Unite. Leadership took to the v

The Automated Email Campaigns That Win Customers Back

The Automated Email Campaigns That Win Customers Back

Email marketing automation is a powerful way of marketing for merchants. Many business owners don’t know which automation campaigns to use and test.

Best Call to Action Buttons for eCommerce Stores

Best Call to Action Buttons for eCommerce Stores

One of the final touchpoints for store visitors before they convert is your call to action button. It’s really important to guide your visitors throug

Landing Page Optimisation: 10 Ways to Increase Conversions

Landing Page Optimisation: 10 Ways to Increase Conversions

Landing page optimisation is one of the most important parts of web design. A landing page has a different purpose to a homepage. Usually, the first c

eCommerce Design: Creative & Unusual

eCommerce Design: Creative & Unusual

eCommerce design has seen some interesting trends over the years. whilst the general rules of eCommerce design still apply, some brands feel the need

Facebook Shops: A New Way To Sell On Shopify

Facebook Shops: A New Way To Sell On Shopify

Facebook Shops introduced a new way to sell on Shopify. Offering a unique, selling experience in the Facebook family of apps whilst without the headac

COVID-19 Top Selling eCommerce Products

COVID-19 Top Selling eCommerce Products

Life in lockdown has resulted in many of us changing how we shop, what we do to pass the time and how we work. More than half of European shoppers hav

Top 5 Apps to Install on your Shopify Store

Top 5 Apps to Install on your Shopify Store

Shopify makes it incredibly easy to get set up to sell online right out of the box. But, did you know that there are hundreds of Shopify apps that you