Shopify Plus
Mexicali Blues
16% Increase in average order value.
Mexicali Blues is a chain of stores based in Maine, that sells its own line of self-branded clothing, jewellery, accessories, home decor and gifts
Why Rainy City?
Mexicali Blues approached us for a review on their previous Shopify store with a full design and UX audit.
In our report, we highlighted some key areas of the site that we could help improve in terms of functionality, designing the site for how users wanted to shop and improving usability across different devices.
Project details:
- Usability
- Cross-sell functionality
- Customer Experience
The challenge
Their theme template was quite dated, so we had to rewrite a lot of the code to show the features that we’d presented in our mockups. As Mexicali Blues have a lot of products, we had to ensure that the data was clean, enhanced and finalised before launch.
Mobile first shopify optimisation
Their theme template was quite dated, so we had to rewrite a lot of the code to show the features that we’d presented in our mockups.
As Mexicali Blues have a lot of products, we had to ensure that the data was clean, enhanced and finalised before launch.
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”