Shopify Plus

E-Cig Wizard

Increased conversion rates by 25% Currently 7.37%
One of the UK’s leading e-cigarette companies supplying the vaping community for over 8 years with the finest products.


Why Rainy City?

Ecigwizard needed a Shopify design and development agency to hit the ground running and take their Shopify store to the next level.

After researching our past success with other e-cigarette brands and our Shopify expertise, Ecigwizard approached us to find out a bit more.

Project details:

  • Long-form product pages
  • Full Shopify UX Audit
  • CX Audit & Improvements

The challenge

When we started working with Ecigwizard, there were a few focus points. One is the store’s conversion rate along with including appropriate features to verify a visitor’s age due to Ecigwizard being in a regulated industry.


Long form product pages

To increase customer confidence and conversions we built out long-form product pages. This helped Ecigwizard show the amazing benefits of their products and how they can help customers dramatically improve their lives and health.

Improving customer experiences

Regulated industries require extra steps for customers to purchase their products. To make this as simple as possible for Ecigwizard customers, we added a feature that redirects the user to the cart page. From the checkout page, users are only able to check out once they’ve entered their date of birth and are over the age of 18.

The logistics and rules are changing all the time so we work with Ecigwizard on a regular basis to keep on top of this and amend accordingly to the rules.

The results

Through our design and development phases, we were able to help E-cig see a rise in KPIs across the board


Increased conversion rate


Increase of total orders


Increased AOV

Lets get to work

Ready to discuss the finer details? Let’s talk Shopify.

Contact us

Get in touch

UK: 0800 5202 212 | USA: 929-999-5854

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