Magento Migration to Shopify
Continental
Continental, a leading wholesale clothing company based in the UK, recently came to Rainy City to enhance its digital presence and operational efficiency.
The transformative journey included migrating from Magento 2 to Shopify, enhanced security measures, creating bespoke theme templates, integrating with Microsoft Dynamics, and improving the user experience.
Why Rainy City?
Impressed by our successful track record in eCommerce transformation, Continental chose Rainy City to lead their digital evolution.
Recognising the specific needs of a wholesale clothing company, our agency aligned with Continental’s vision to enhance their online presence and streamline operations.
Objectives
Continental outlined the following key objectives for the project:
- Migration from Magento 2
- Enhanced security and reduced maintenance costs
- Bespoke theme templates with an editorial lookbook
- Integration of Microsoft Dynamics
- Faster load times and improved user journey
Migration from Magento 2 to Shopify
To lay the foundation for Continental’s digital transformation, we executed a seamless migration from Magento 2 to Shopify Plus. This move not only provided an advanced eCommerce platform but also marked a significant step toward enhanced security and reduced maintenance costs.
Enhanced Security with Shopify
Unlike Magento, which requires continual software updates due to its open-source nature and inherent vulnerabilities, Shopify Plus offers a closed ecosystem. This closed environment virtually eliminates the risk of security breaches, providing Continental with a robust and secure platform without the need for constant software updates.
Bespoke Templates and Lookbook Integration
Our team also created bespoke theme templates, including an editable lookbook, to ensure easy customisation for their products.
Integration with Microsoft Dynamics
Efficient stock control and sales operations were achieved through seamless integration with Microsoft Dynamics, a suite of intelligent business applications encompassing ERP and CRM. This not only streamlined Continental’s processes but also provided AI-driven insights into inventory management and sales performance.
Improved UX and Faster Load Times
Capitalising on Shopify’s inherent features, we also focused on enhancing user experience and optimising performance for faster load times. Shopify Plus brings built-in improvement to user journeys, providing Continental with an elevated online shopping experience.
Results
In summary, this partnership resulted in a seamless migration, enhanced security, a visually stunning website, and improved user experiences.
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“We have scaled to multiple 7 figures per year since starting working together. They are super easy to communicate with and always very responsive. They are without a doubt our go to Shopify Experts.”
Alex Stark | Ogee
"*AMAZING* *Five-Stars* Neither goes far enough. So happy. Completed ahead of schedule and beyond expectations. Thank you Rainy City! I was so nervous about doing a new website. The cost. The complexity. This was compounded because we were a small but dispersed business with key players in North America, Europe, Africa and Asia.
The Rainy City team made it all so easy. Highly, HIGHLY recommended."
Wayne Dunn | Baraka Shea Butter
"We've had such a wonderful experience working with Rebecca and the team on our transition to a shiny, new Shopify website. They are so knowledgeable and really worked for hand in hand with us to solve tricky design problems and turn our vision into a reality. We couldn't be happier with the final result!"
Ellie Lum| Klum House
“Rainy City took our digital presence to next level and created a clean, crisp, robust, modern (and fast) website despite the thousands of products we have in our collection. They took the time to listen & understand our needs and give us proper guidance on how best to implement them. In our first month after launch, our sales have increased significantly! Happy to recommend them to anyone looking to build or re-design an existing site. Plus, we worked with them 100% remote being in the US!”