Rainy City Agency Reach Finals For European Health & Well Being E-Commerce Website of the Year

Rainy City Agency Reach Finals For European Health & Well Being E-Commerce Website of the Year

Rainy City Agency has worked with some of the world’s top e-commerce brands and helped them scale through Shopify design and development.

Rainy City has worked with some of the world’s leading brands on Shopify Plusspecialising in providing creative, high-performing websites from health and beauty to fashion and accessories. Concentrating on providing clients with an innovative experience through engineering that thinks beyond the box.

Rainy City Agency has expanded significantly in recent years. They were recently named official Shopify Plus Partners, Shopify Experts, and recently advanced to the finals for the award for best European health and well-being e-commerce website of the year.

Health and Beauty Shopify Plus Design & Development

Lee Stafford, a well-known hair care company, contacted us to switch their e-commerce platform to Shopify Plus. We transferred 60,000 customer profiles and more than 1,000 URL redirects throughout the difficult conversion.

Along with the migration we worked with Lee Stafford on their revamp and implemented creative UX strategies.

By integrating branding across all marketing platforms, our bespoke theme development and Klaviyo email flows gave Lee Stafford's clients a fully immersive experience.

We had to coordinate our design and development with Lee Stafford's rebranding process while we were working on the project. This required us to ensure that deadlines were met and coordinated with ongoing product releases and promotions.

We also developed a bespoke SAP solution to allow for streamlined product fulfilment.

With Shopify Plus' specialised features, we aim to help brands maximise the potential of their website and explore for market prospects. We take pleasure in being a proactive collaboration with the brands we work with.  Some of the project highlights are:

  • Sophisticated cross-sell
  • Bundle Builder
  • Loyalty Points & Rewards
  • Bespoke customer features ‘Find Your Look’
  • Subscriptions
  • Frequently Bought With
  • Product Comparison

Increasing Conversions On Shopify

Improved Purchasing Experiences – We developed a product comparison tool which allowed users to compare product benefits within the PDPs. Adding subscription-based purchasing, on both the PDP level and a dedicated bundle builder page, offers users multiple routes to purchase and subscribe.

Global Commerce Lee Stafford was launched exclusively in Boots in the UK and is still sold there today. The brand continues to grow and is now available in over 30 countries across the world including Germany, Brazil and the USA.

While Lee Stafford items are accessible through the company’s new online store, we developed a ‘Where to Buy’ function to assist clients in other locations in locating a retailer that sells Lee Stafford products.

Product Comparison – Another feature we were thrilled to offer was the ability to compare products on individual product pages. This encourages shoppers to discover new things on the Lee Stafford website while they shop.

Frequently Bought Together – Another important feature we developed was the ‘Frequently Bought With’ section, which adds an extra degree of personalisation to a customer’s basket, allowing product discovery and assisting in the conversion of one-time purchases into lifetime consumers.

A word from the Rainy City team on being nominated:

We’re so excited to be shortlisted for this award, we are going against some huge brands for this award and even to get to this stage means the world to us. It’s an exciting time in eCommerce and every time we’re able to develop and build something new is a major win for the team.

Having the accreditation that our work is a finalist in these awards backs everything we promote about ourselves in being top of our game in Shopify and Health & Beauty.

We’re proud to have worked with some of the world’s top eCommerce brands and household names. Our agency is built on 3 pillars – Trust, Communication and Reliability and we think this sets us apart from others, we treat each brand as if it were our own and genuinely care about the results we generate.

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