At a turning point in your brand? Struggling to choose between Shopify vs Shopify Plus?
Shopify at its core is great for small to medium brands looking to sell online. If you’re moving up and your brand is at a turning point or you’re an enterprise doing millions in sales, a more customisable experience, that’s where Shopify Plus comes into action, a more customisable, enterprise geared Shopify.
Shopify Plus comes with the same dashboard and features that you get with Shopify along with new features, your store’s code, integration, dedicated support and much more.
Here’s our comparison of Shopify vs Shopify Plus and what new features Shopify Plus gets you:
Shopify vs Shopify Plus: Main Differences
1. More theme customisation
Shopify Plus allows merchants to take customisation to the next level. With Shopify Plus, you’ll get access to Liquid, Shopify’s theme language. This means you’ll be able to make extensive changes on the backend with greater control over your code.
2. Dedicated account manager
With just Shopify, you’ll get support via phone, email and LiveChat which is great. Alternatively, if you’re a growing brand that’s scaling then you may have Shopify Experts like us on hand to help. Don’t already? Feel free to book your free strategy session with us below.
With Shopify Plus, you’ll get a bit more personalised, dedicated support with your Shopify store. A launch engineer will be assigned to your website to guide you through your entire setup/migration process. The launch engineer will be there to hold throughout.
Ready to move to Shopify Plus? Find out more about our 👉 Shopify Plus migrations.
3. Shopify Plus custom checkout
When you’re scaling your store, you’ll want to offer a unique experience for your customers, especially ones that are shopping with you regularly and spending a lot of money.
Shopify Plus is the perfect solution for this, making it possible for merchants to customise their checkout experiences, based on what they have in their shopping cart along with other conditions.
One of the main features that merchants on Shopify Plus can take advantage of is Shopify scripts. The Script Editor gives merchants the ability to customise customers field, payment options and shipping methods.
4. Staff Accounts
With a regular Shopify account, you’ll only have a few limited staff accounts.
Once you reach a certain level within your brand, you’ll have more of a need to add staff accounts as you grow. With Shopify Plus you’ll be able to add unlimited staff accounts, with additional permissions settings.
5. Wholesale on Shopify Plus
For merchants that offer wholesale, Shopify Plus offers a wholesale channel.
When your business reaches enterprise level it’s highly likely that some customers want to purchase from you in bulk orders.
The Shopify Plus wholesale channel allows you to create a separate store based on your B2C store. This allows you to offer customised price lists, discount codes and more.
6. Merchant Success Program
Shopify Plus empowers brand growth and helps merchants get the highest value out of its platform with its Merchant Success Program.
The team is on hand to help you with third-party integrations, products and platforms as well as providing assistance to scale even further.
7. Shopify Plus API integrations
Helping merchants take full advantage of third-party apps, Shopify Plus offers enhanced API resources such as:
- GiftCard – alternative payment method
- Multipass login redirects visitors to the Shopify store
- User allows you to make changes with staff accounts
8. Shopify Plus pricing
Shopify Plus pricing is tailored depending on your requirements. This can start with a variable monthly fee depending on your requirements, plus transaction fees once the site is live.
The core basic Shopify plans have flat pricing regardless of your sales numbers with Shopify Plus, you’ll have to talk to sales for an exact cost.
9. Multi-Store Management
A new dashboard features on Shopify Plus now, with the ability to manage all of your stores, staff accounts, analytics, permissions and other tools.
The dashboard on Shopify Plus gives you a solid overview of your business, improving management and automation so you can focus on your brand growth.
10. Shopify Plus Analytics
Customer data is the key to growing any online business. Shopify Plus offers advanced analytics from leading companies, helping you identify consumer trends and purchase behaviour within your store.
Shopify vs Shopify Plus Roundup
Rounding things up, both Shopify and Shopify Plus are great e-commerce platforms and will enable you to scale your e-commerce brand. Depending on where you’re at with your business will dictate which platform is best for you.
The biggest difference between Shopify and Shopify Plus is that with Plus you’ll get a whole host of extra features that will benefit enterprises generating millions. Along with features to scale comes extra support and functionality.